Voltaren: Silence the pain

Copywriter:Eugeniy Danilov

Advertising Agency: Saatchi&Saatchi Moscow Russia
Creative Director: Stuart Robinson
Art Director: Maria Polovinkina

July 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

GEEZ this is genius. Maybe the execution isn't the best but I really love this idea <3 <3 <3

Guest's picture

The CD is obviously an english-speaker and, with so many grammatical mistakes, it makes me think that either the CD did not see this or did not care enough to correct it...in any case, it explains, at least partcially, the quality of the ad.

Hiperion's picture
3138 pencils

done before

Guest's picture

i like the idea. :D

tirthomitro's picture
2758 pencils

hiperion - pls give a link or prove your claim in any way... please!

they showed me a picture & i laughed
dignity has never been photographed

Sushi lover's picture
Sushi lover
907 pencils

love the idea, not the graphic.

Dream needs to be big!

Guest's picture

took me a long time to understand it. lol. but i finally got it!

luciacfc's picture
744 pencils

Im really liking the idea - nonetheless, the picture needs more work

Guest's picture

Done before by TBWA Whybin in NZ a couple of years ago. Was for Multiple Sclerosis. Won lots on metal. Sorry don't have link.

Zulu-1's picture
130 pencils

I love this idea big time, it rocks! Why didn't I think of this... I need Voltaren!

krautland's picture
3216 pencils

decent idea but the execution stinks.

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