Silence the pain

Agency Network: 
July 2010

Copywriter:Eugeniy Danilov

Print advertisment created by Saatchi & Saatchi, Russia for Voltaren, within the category: Pharmaceutical.

Advertising Agency: Saatchi&Saatchi Moscow Russia
Creative Director: Stuart Robinson
Art Director: Maria Polovinkina

Comments (11)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

GEEZ this is genius. Maybe the execution isn't the best but I really love this idea <3 <3 <3

Guest's picture

The CD is obviously an english-speaker and, with so many grammatical mistakes, it makes me think that either the CD did not see this or did not care enough to correct any case, it explains, at least partcially, the quality of the ad.

Hiperion's picture
Activity Score 3138

done before

Guest's picture

i like the idea. :D

tirthomitro's picture
Activity Score 2758

hiperion - pls give a link or prove your claim in any way... please!

they showed me a picture & i laughed
dignity has never been photographed

Sushi lover's picture
Sushi lover
Activity Score 907

love the idea, not the graphic.

Dream needs to be big!

Guest's picture

took me a long time to understand it. lol. but i finally got it!

luciacfc's picture
Activity Score 744

Im really liking the idea - nonetheless, the picture needs more work

Guest's picture

Done before by TBWA Whybin in NZ a couple of years ago. Was for Multiple Sclerosis. Won lots on metal. Sorry don't have link.

Zulu-1's picture
Activity Score 130

I love this idea big time, it rocks! Why didn't I think of this... I need Voltaren!

krautland's picture
Activity Score 3216

decent idea but the execution stinks.