Voltaren: Old chaps, 3

The joy of movement.

Advertising Agency: Saatchi & Saatchi, South Africa
Creative Directors: Mick Blore, Liam Wielopowski
Art Director: Moose
Copywriter: Seb
Photographer: Mr Meyersfeld

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16 comments

All ears's picture
All ears
233 pencils

This campaigns bleedin' marvelous. Saatchi & Saatchi South Africa seems to be on fire these days. Well done fella's

NatalieM's picture
NatalieM
1687 pencils

Yeah, these are great. Haha. Old men that are out of their element while in their element. That's funny.

All ears's picture
All ears
233 pencils

This campaigns bleedin' marvelous. Saatchi & Saatchi South Africa seems to be on fire these days. Well done fella's

p.syche's picture
p.syche
267 pencils

i think the idea is very good beacuse:
1. it's a new approach to the product
2. it's funny
3. thus it stays in your head.

But... they could have spent a few more hours working on the details of the picture...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

So, what exactly IS the idea here? I'm pretty sure what the product is, but I'm not seeing what's so marvelous and brilliant about it. Or am I simply looking for something that's not even there?

XTG's picture
XTG
1355 pencils

LOL

R. Rinaldi's picture
R. Rinaldi
686 pencils

Number 1

zmekyus's picture
zmekyus
120 pencils

funny...i like funny

Shanty Mathew's picture
Shanty Mathew
130 pencils

Me like.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Shanty Mathew's picture
Shanty Mathew
130 pencils

Gud stuff. Me like. But i doubt it'll sell a single case of Voltaren. Er... they do sell Voltaren in cases, right?!

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

LeeHarvey's picture
LeeHarvey
3045 pencils

Me gusto mucho! Well done guys

Rachel.Mann's picture
Rachel.Mann
450 pencils

Are those....balls of steel?!? LOL.

mlsman5000's picture
mlsman5000
128 pencils

Yeah stacks on! The last guy should have dropped the elbow... the people's elbow.

burnhard's picture
burnhard
395 pencils

ha ha. the peoples elbow!

whitespace's picture
whitespace
1953 pencils

lol. well done. if i was an old fart i'll buy this.

Slum's picture
Slum
52 pencils

Am I the only one who's noticed how ordinary this photoshop job is? The shadows on both the guy on the right and left make them look like cardboard cutouts.

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