Voltaren: Forklift

Because we do things we're not built for.

Advertising Agency: Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Derek Green
Creative Director: Leon Jacobs
Copywriter: Daniel Lunn
Art Director: Daniela Nedelschi
Photographer: Carioca

May, 2011


Anonymous Author's picture
Anonymous Author
1541 pencils

Fork yes! Good campaign.

Write a wise saying and your name will live forever – Anonymous.


atb2005's picture
13561 pencils

Terrible. I don't think women in particular would respond well to these photoshop freaky images.

drmahammad's picture
42 pencils

why, i think the add that talk about women was so much creative, and it is directly to women need.!!

SoCH_TO's picture
961 pencils

Good Idea

Live with Passion

advertising ninja's picture
advertising ninja
609 pencils

insight is good but this kind of force-photoshopped execution is devaluating the concept. these ads are immature. i would look for different executions.

Themadartist1972's picture
325 pencils

the line is more interesting than the visual

Thatthang's picture
69 pencils

Would have been much better if the visuals related more to the line (which is quite insightful). There are much more interesting things we do that our bodies were not built for.

ValenG's picture
58 pencils

I like this one better

createwitty's picture
204 pencils

this is defintely better than the woman picking up the couch one...kinda agree wid thatthang...but the message is clear nd seems effective

Ron Burgundy's picture
Ron Burgundy
1634 pencils

this is cool,awesome way to sell muscle cream

Nicolas 123's picture
Nicolas 123
51 pencils


Megalof's picture
54 pencils

Weird. Just weird. 5/10 wouldn't buy.

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