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Forklift

Published/Aired: 
May 2011
Description: 

Because we do things we're not built for.

Advertising Agency: Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Derek Green
Creative Director: Leon Jacobs
Copywriter: Daniel Lunn
Art Director: Daniela Nedelschi
Photographer: Carioca

Comments (12)

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Highest Rated

Nicolas 123's picture
Nicolas 123
Activity Score 51

.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Fork yes! Good campaign.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

atb2005's picture
atb2005
Activity Score 13561

Terrible. I don't think women in particular would respond well to these photoshop freaky images.

drmahammad's picture
drmahammad
Activity Score 42

why, i think the add that talk about women was so much creative, and it is directly to women need.!!

SoCH_TO's picture
SoCH_TO
Activity Score 961

Good Idea

Live with Passion

advertising ninja's picture
advertising ninja
Activity Score 609

insight is good but this kind of force-photoshopped execution is devaluating the concept. these ads are immature. i would look for different executions.

Themadartist1972's picture
Themadartist1972
Activity Score 325

the line is more interesting than the visual

Thatthang's picture
Thatthang
Activity Score 69

Would have been much better if the visuals related more to the line (which is quite insightful). There are much more interesting things we do that our bodies were not built for.

ValenG's picture
ValenG
Activity Score 58

I like this one better

createwitty's picture
createwitty
Activity Score 204

this is defintely better than the woman picking up the couch one...kinda agree wid thatthang...but the message is clear nd seems effective

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

this is cool,awesome way to sell muscle cream

Nicolas 123's picture
Nicolas 123
Activity Score 51

.

Megalof's picture
Megalof
Activity Score 54

Weird. Just weird. 5/10 wouldn't buy.

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