Voltaren: Forklift

Because we do things we're not built for.

Advertising Agency: Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Derek Green
Creative Director: Leon Jacobs
Copywriter: Daniel Lunn
Art Director: Daniela Nedelschi
Photographer: Carioca

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12 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Fork yes! Good campaign.

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atb2005's picture
atb2005
13567 pencils

Terrible. I don't think women in particular would respond well to these photoshop freaky images.

drmahammad's picture
drmahammad
42 pencils

why, i think the add that talk about women was so much creative, and it is directly to women need.!!

SoCH_TO's picture
SoCH_TO
953 pencils

Good Idea

Live with Passion

advertising ninja's picture
advertising ninja
589 pencils

insight is good but this kind of force-photoshopped execution is devaluating the concept. these ads are immature. i would look for different executions.

Themadartist1972's picture
Themadartist1972
325 pencils

the line is more interesting than the visual

Thatthang's picture
Thatthang
71 pencils

Would have been much better if the visuals related more to the line (which is quite insightful). There are much more interesting things we do that our bodies were not built for.

ValenG's picture
ValenG
58 pencils

I like this one better

createwitty's picture
createwitty
204 pencils

this is defintely better than the woman picking up the couch one...kinda agree wid thatthang...but the message is clear nd seems effective

Ron Burgundy's picture
Ron Burgundy
1636 pencils

this is cool,awesome way to sell muscle cream

Nicolas 123's picture
Nicolas 123
51 pencils

.

Megalof's picture
Megalof
54 pencils

Weird. Just weird. 5/10 wouldn't buy.

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