Voltaren: Crane

Because we do things we're not built for.

Advertising Agency: Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Derek Green
Creative Director: Leon Jacobs
Copywriter: Daniel Lunn
Art Director: Daniela Nedelschi
Photographer: Carioca

Published: 
May 2011

9 comments

kalpesh78's picture
kalpesh78
2580 pencils

Superb... This is gonna win some metals

ideas....30 minutes nahi toh free.

Manoma's picture
Manoma
1108 pencils

Hiiiiirg.... i think the idea was pretty good,
but transforming the hands like this, is awful for me...
A shame....

everartz's picture
everartz
7609 pencils

i dont think this is gonna win anything, its just looking normally acceptable

| Everartz |

gioborde's picture
gioborde
1387 pencils

Agree. Idea is good, execution is clear, but not award winning

GiBo

kleenex's picture
kleenex
38912 pencils

Certainly is different.

arke1's picture
arke1
237 pencils

Quality series and cool art direction. It'd be nice to know who did the image creation though.

Glut's picture
Glut
3937 pencils

excellent, although i´m thinking if it´s the correct concept

drmahammad's picture
drmahammad
42 pencils

i think it is good idea but not so good execution, i think it was better if no kids appeared in the add, it can be better if she work by two hands alone.

freak designs's picture
freak designs
31 pencils

Concept is really nice bt no offence L'm not liking this presentation..

aspiring designer

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