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20 Comments
It's Volkswagen. And Brasil. So it's a Cannes Lion. Even if it's a dog.
Very nice photo. But I'm sorry did I missed something in this ad? don't get it at all...
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sun
and the point is... the connect to the product benifit is atleast a 100 light years away.
Uh, no it's not.
Follow your instincts >> Go out in the sun >> Buy a car with a sun roof.
Pretty straight forward, IMO.
Yeah Right! Like the Dogs gonna buy the Car instinctively.
"Wag To go, Doggy!"
Y el perro qué??????
ssshingon!
No it's not:
Follow your insticts>> Go out in the sun >> buy a convertible
see that makes sense too. Moreover if at all I need to showcase affinity towards sunlight, i would rather show an allegator or a plant... but a DOG. comeon.
The Dog out here a weak link between the product and its benefit.
Hey, one step ahead, please return five houses in this game. : )
Just kiddin.
My dogs love to take a nap at the sun. This ads work very well.
My cats do the same but I still agree with everybody that thinks this is really far to get it. Come on, this is an ad, not a puzzle game.
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For me is Crystal Clear.
Or, like one of my ex-cd say: surfer's proof.
follow the light doggy - just follow it.
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ya entiendo.
i think if you have to explain an ad, it doesn't work... most people don't take a minute to look an ad, so the message has to go through quickly... for me, it doesnt work. But the look of the ad is very nice.
Cannes 2008.
No matter what you think.
right... because it doesnt matter what people think in advertising....
you must be a very very bad creative then...
If you've ever had a dog or cat, it will be very clear. Buuuut, connection to product is weak.
The titel is off Ivan. It's a Volkswagen, not a Volswagen. Or maybe it's just a VW.
wtf?
Are you guys freaking crazy? This is too good! I don´t think you got the "follow your instincts" idea. Animals don't think, they have instincts, they like the sun. My dog goes outside at the same time everyday to take a sunbath. Human-beings think AND have instincts. It basically says, follow the instincts!