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Published/Aired: 
July 2013
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Also From This Campaign (2 items)

Description: 

You react better with more time to think.
Front Assist. Keeps you 3 seconds away from an accident.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Daniel Oksenberg
Art Director: Andre Nassar
Illustrator: Pict Estudio
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana
Advertiser’s Supervisors: Artur Martins, Tiago Lara
Planners: Cintia Gonçalves, Sergio Katz

Comments (3)

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Highest Rated

certaintly's picture
certaintly
3994 Activity Scores

ah ok, thx

yea, it *is* obvious. i lost sight of the product and started thinking that one generally wants a QUICKER reaction when theyre met with a tricky road situation, and started reading the ad backwards.

anyway, i revert back to my first criticism, the punchline, "me neither" is pretty boring, could be funner, wittier.
(still a lovely campaign though)

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