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Agency: 
Published/Aired: 
July 2013
Description: 

You react better with more time to think.
Front Assist. Keeps you 3 seconds away from an accident.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Daniel Oksenberg
Art Director: Andre Nassar
Illustrator: Pict Estudio
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana
Advertiser’s Supervisors: Artur Martins, Tiago Lara
Planners: Cintia Gonçalves, Sergio Katz

Comments (3)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

ah ok, thx

yea, it *is* obvious. i lost sight of the product and started thinking that one generally wants a QUICKER reaction when theyre met with a tricky road situation, and started reading the ad backwards.

anyway, i revert back to my first criticism, the punchline, "me neither" is pretty boring, could be funner, wittier.
(still a lovely campaign though)

certaintly's picture
certaintly
Activity Score 3994

now that i think about it more, im not sure i understand.
what's the point of the top part?

i feel like there are 2 jokes, 2 messages going on.. can someone clarify it for me?

shaun1800's picture
shaun1800
Activity Score 293

Would have thought it's pretty obvious. The first is an example of what you might say without time to think, the second is an example of what you’d with time to think.

certaintly's picture
certaintly
Activity Score 3994

ah ok, thx

yea, it *is* obvious. i lost sight of the product and started thinking that one generally wants a QUICKER reaction when theyre met with a tricky road situation, and started reading the ad backwards.

anyway, i revert back to my first criticism, the punchline, "me neither" is pretty boring, could be funner, wittier.
(still a lovely campaign though)

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