Agency Network: 
July 2008

Print advertisment created by DDB, Italy for Volkswagen, within the category: Automotive.

Caddy Life. Kids have never felt so safe on the road.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Daniela De Seta
Photographer: Alberto Callari

Comments (6)

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kurtberengeiger's picture
Activity Score 7318

Is this line a bad translation or just bad?
I mean, the visual deserves something better...

Scam Detector's picture
Scam Detector
Activity Score 1048

I think they meant: Kids have never felt so safe in the streets.

If so, or if not so, it's still very weak and forced.

Luiza Lucky's picture
Luiza Lucky
Activity Score 59

I totally agree, kgeiger.

dico's picture
Activity Score 332
alvinpck's picture
Activity Score 1467

Not everyone drive that right?


capywriter's picture
Activity Score 5509

Good point, although I don't think you should look at it that way. There are a lot of ads you could criticize when analyzing on every detail. Like Toro suggested, I think they meant 'in the streets, not on the road'. But even then the kids were actually playing on the sidewalk...