Volkswagen VAESA Side Assist: Truck

Have you seen him? Your Volkswagen has.
Volkswagen Side Assist. It detects if something is in your blind spot.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Director: Luis Di Lascio
Copywriters: Marc De La Cruz, Patri Pérez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Published: April 2013

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eins-eins-null's picture
882 pencils

visually done, but different idea and fits the product. but the headline is crap.

tatamarangon's picture
142 pencils

done done done

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