Volkswagen VAESA Side Assist: Truck

Have you seen him? Your Volkswagen has.
Volkswagen Side Assist. It detects if something is in your blind spot.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Director: Luis Di Lascio
Copywriters: Marc De La Cruz, Patri Pérez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Published: April 2013

4 comments

eins-eins-null's picture
eins-eins-null
882 pencils

visually done, but different idea and fits the product. but the headline is crap.

tatamarangon's picture
tatamarangon
142 pencils

done done done

Log in or register to post comments