Volkswagen VAESA Side Assist: Bike

Have you seen her? Your Volkswagen has.
Volkswagen Side Assist. It detects if something is in your blind spot.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Director: Luis Di Lascio
Copywriters: Marc De La Cruz, Patri Pérez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Published: April 2013

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13 comments

kleenex's picture
kleenex
29454 pencils

I say the concepts are fully different here.

agk's picture
agk
81 pencils

superbbbbbbbb.......simple yet creative....damn good

Amruta

feysal's picture
feysal
2315 pencils

i like the simplicity

groovy baby!

Ad Cheese's picture
Ad Cheese
134 pencils

done.

baliais's picture
baliais
2559 pencils

Forced

andylefty's picture
andylefty
4537 pencils

I think it works if not very convincingly. You get it.

Andrej Troha's picture
Andrej Troha
613 pencils

Can I see the media where this ran? Really, these fake ads are seriously too much!!!

fotdot's picture
fotdot
673 pencils

Idea is okay.

jackblack's picture
jackblack
2261 pencils

Doesn't blind spot, mean blind? In essence, you wouldn't see anything.

Edoftheworld's picture
Edoftheworld
161 pencils

weak

tatamarangon's picture
tatamarangon
142 pencils

done done done

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