Volkswagen Used Cars: Hourglass
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Balalò
Published: March 2009
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27 Comments
brilliant
good work italy!!!!
lets drink! :D
| Everartz |
buen arte y excelente concepto !!! bravo italia
thumbs up!
Neat and clean.
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Very nice.
sharp and clear!
strong tag-line and so volkswagen
too easy, not wowing, not moving, no effect at all ...
Straight to point
Jossh(very stricking) Copy. Like the endorsement.
sorry ,but where is the linkage?
Just awsome!
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sorry ,but what's the linkage
Those italians... Still in the Ancient age...
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
why don't like it? Is really easy to understand. It works for me...
Basic concept.
Basic (and abused) metaphor.
Done for Olay.
What will be the next creative execution? A broken clock?
ot brilliant at all.
didn't get the idea? why stones in the hour glass?
because you usually have sand...THAT IS ORIGINATE FROM THE STONES, so besides that the stones never go out from their place, you can understand that the stones are younger than sand too
First time i like an italian piece.
So...? Decent art aside, this is forced. A copy, and then an infographic.
Do not understand!
Be able to explain it?
Thank you very much！
Don't understand！
Be able to explain it？
Thank you very much！
good idea
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~ Quite obviously, I have gathered no moss ! ~
It looks good at first but it's not really good. Easy metaphor and as said before what's the linkage? So we put stones inside it to show that time doesn't pass? Sounds forced to me. A watch without pointers would be better (but still bad).
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