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Volkswagen Used Cars: Hourglass

Volkswagen Used Cars: Hourglass
Your rating: None Average: 5.8 (59 votes)

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Balalò
Published: March 2009

27 Comments

Guest's picture
6

brilliant

everartz's picture 7590 pencils
9

good work italy!!!!
lets drink! :D

| Everartz |

Guest's picture

buen arte y excelente concepto !!! bravo italia

Guest's picture

thumbs up!

ace85le's picture 3901 pencils
6

Neat and clean.

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Both Sides of the Brain's picture 173 pencils

Very nice.

hagemony's picture 347 pencils

sharp and clear!

Guest's picture

strong tag-line and so volkswagen

Guest's picture

too easy, not wowing, not moving, no effect at all ...

Guest's picture

Straight to point

headoffice Communication's picture 120 pencils

Jossh(very stricking) Copy. Like the endorsement.

Guest's picture

sorry ,but where is the linkage?

mikeelrapido's picture 1943 pencils

Just awsome!

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j2mango's picture 532 pencils

sorry ,but what's the linkage

Juan Cabral's picture 713 pencils

Those italians... Still in the Ancient age...

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Guest's picture

why don't like it? Is really easy to understand. It works for me...

Guest's picture

Basic concept.
Basic (and abused) metaphor.

Guest's picture

Done for Olay.

Guest's picture

What will be the next creative execution? A broken clock?
ot brilliant at all.

Guest's picture

didn't get the idea? why stones in the hour glass?

Guest's picture

because you usually have sand...THAT IS ORIGINATE FROM THE STONES, so besides that the stones never go out from their place, you can understand that the stones are younger than sand too

silvi's picture 4174 pencils

First time i like an italian piece.

cp's picture 354 pencils

So...? Decent art aside, this is forced. A copy, and then an infographic.

Guest's picture
6

Do not understand!
Be able to explain it?
Thank you very much!

White roses's picture 20 pencils
6

Don't understand!
Be able to explain it?
Thank you very much!

rolling.stone's picture 2750 pencils

good idea

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~ Quite obviously, I have gathered no moss ! ~

theanc's picture 2697 pencils
2

It looks good at first but it's not really good. Easy metaphor and as said before what's the linkage? So we put stones inside it to show that time doesn't pass? Sounds forced to me. A watch without pointers would be better (but still bad).

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