Volkswagen Used Cars: Hourglass

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Balalò
Published: March 2009

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27 comments

Guest's picture
Guest

brilliant

everartz's picture
everartz
7611 pencils

good work italy!!!!
lets drink! :D

| Everartz |

Guest's picture
Guest

buen arte y excelente concepto !!! bravo italia

Guest's picture
Guest

thumbs up!

ace85le's picture
ace85le
3939 pencils

Neat and clean.

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Both Sides of the Brain's picture
Both Sides of t...
173 pencils

Very nice.

hagemony's picture
hagemony
335 pencils

sharp and clear!

Guest's picture
Guest

strong tag-line and so volkswagen

Guest's picture
Guest

too easy, not wowing, not moving, no effect at all ...

Guest's picture
Guest

Straight to point

headoffice Communication's picture
headoffice Comm...
174 pencils

Jossh(very stricking) Copy. Like the endorsement.

Guest's picture
Guest

sorry ,but where is the linkage?

mikeelrapido's picture
mikeelrapido
1929 pencils

Just awsome!

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j2mango's picture
j2mango
534 pencils

sorry ,but what's the linkage

Juan Cabral's picture
Juan Cabral
709 pencils

Those italians... Still in the Ancient age...

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And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

why don't like it? Is really easy to understand. It works for me...

Guest's picture
Guest

Basic concept.
Basic (and abused) metaphor.

Guest's picture
Guest

Done for Olay.

Guest's picture
Guest

What will be the next creative execution? A broken clock?
ot brilliant at all.

Guest's picture
Guest

didn't get the idea? why stones in the hour glass?

Guest's picture
Guest

because you usually have sand...THAT IS ORIGINATE FROM THE STONES, so besides that the stones never go out from their place, you can understand that the stones are younger than sand too

silvi's picture
silvi
4172 pencils

First time i like an italian piece.

cp's picture
cp
354 pencils

So...? Decent art aside, this is forced. A copy, and then an infographic.

Guest's picture
Guest

Do not understand!
Be able to explain it?
Thank you very much!

White roses's picture
White roses
20 pencils

Don't understand!
Be able to explain it?
Thank you very much!

rolling.stone's picture
rolling.stone
2740 pencils

good idea

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theanc's picture
theanc
2778 pencils

It looks good at first but it's not really good. Easy metaphor and as said before what's the linkage? So we put stones inside it to show that time doesn't pass? Sounds forced to me. A watch without pointers would be better (but still bad).

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