Volkswagen Up: Careless, 4

We take care of Careless Beauties till 30.
The new Volkswagen Up! with City Emergency braking System.

When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.

Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter / Photographer: Kushal Birari

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5 comments

randomname's picture
randomname
137 pencils

Bad and offensive.

kleenex's picture
kleenex
25196 pencils

Not great at all.

Rob71's picture
Rob71
238 pencils

Really not good. How did you ever come to think it would be a good idea to do work for a brand who've just won major awards, with a very similar concept last year? Hang on, maybe thats where you got your idea from?

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

I like copy and that's it about it.

Love creating ads..

Sid.Parelkar's picture
Sid.Parelkar
49 pencils

Just can't believe that the people of Sir J.J School of Arts have created this. I tried looking for something good to talk about, but failed. It's badly executed and offensive to women.

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