Volkswagen Up: Careless, 1

We take care of Careless Beauties till 30.
The new Volkswagen Up! with City Emergency braking System.

When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.

Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter / Photographer: Kushal Birari

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3 comments

Spanky's picture
Spanky
4898 pencils

My first thought when looking at these was that they're a bit sexist. Then I read the description. "As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers." Wow.

clearsky1989's picture
clearsky1989
429 pencils

Bang on :D

arnaz.irani92's picture
arnaz.irani92
2 pencils

extremely stupid and sexist...and blatantly so!

Regards,
Arnaz Irani

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