Volkswagen Trucks: Right size for your needs, Cans

Volkswagen Trucks
The right size for your needs.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Marco Giannelli (Pernil)
Art Directors: André Gola, Luiz Sanches, Julio Andery
Account Directors: Fernão Cosi, Filipe Bartholomeu, Camila Figueiredo
MAN Latin America marketing team: Ian Fadel, Ricardo Barion, Ana Maria Oliveira
Photographer: Mario Daloia
Via: theinspirationroom

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14 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

This would make an awesome DM as well! I love it. We've seen some creative VW truck ads before but this is spot on again. Simple, relevant and memorable. Love it.

Gi_bo's picture
Gi_bo
1385 pencils

I agree with jackmancer that this would make a pretty nice DM, but as a print I think Its not strong enough

GiBo

jasonP's picture
jasonP
222 pencils

I wanna get one. Where can I get it?

S.tefan's picture
S.tefan
117 pencils

Great idee! Love it!

byzade's picture
byzade
131 pencils

agreed

tytpol's picture
tytpol
776 pencils

Clear. Smart. Like usually.

Guest's picture
Guest

nice ad

agatur's picture
agatur
80 pencils

disagree

Guest's picture
Guest

Don't get it. Does this mean the size of the truck is adjustable? How do the units on the ruler relate to the actual storage capacity?

Guest's picture
Guest

Is this ad saying the truck length is adjustable? IF so it's not very clear.

Guest's picture
Guest

There's a truck for every kind of business.

Guest's picture
Guest

haters be hate'in!

pitted prunes's picture
pitted prunes
216 pencils

love these

85TEN25's picture
85TEN25
13 pencils

on point

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