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17 comments

gbroom's picture
gbroom
6 pencils

Very cool. Congratulations.

sold's picture
sold
3219 pencils

wow, that is why this agency was The Best of The Year of the Gunn Report twice times (2004 and 2005).
this year they get sixty place...
great job!!

ChuckNorris's picture
ChuckNorris
834 pencils

Pretty cool. But why the same idea 3 times?

act's picture
act
535 pencils

real VW clients will not approve such layout, its unlike their corporate identity.

ChuckNorris's picture
ChuckNorris
834 pencils

Don't talk about what you don't know.

This ad doesn't follow the VW layout guideline either, but it did run.
(I'm from Brazil and saw it on a lot of major magazines)

http://www.ccsp.com.br/_img/full/novo/11427.jpg

popdistortion's picture
popdistortion
1594 pencils

Nice. And why shouldn't it fit VW? It has the same feel as similar ads to this done before by VW.

accident's picture
accident
36 pencils

The first thing that struck me was how they stood out from the other ads on the ad page. I was drawn to them, like a bonobo to its brother. Or its mother.

I'm not into cars, so I had to look up Fox Cross to check it was actually a car (hey! it could have been an event, like frogger with real foxes), but that's cool - this would stick out a mile among other car ads, particularly without the car in it.

Desi's picture
Desi
1052 pencils

WHAT IS THE IDEA???? Cool visual though.

Claus Thaler's picture
Claus Thaler
32 pencils

Sorry, but like Desi I´m wondering what´s the idea here?

Claus Thaler's picture
Claus Thaler
32 pencils

Ah, this should look like a tree because life´s a jungle, now I get it.

djspiralz's picture
djspiralz
491 pencils

i wish i have done it. beautiful campaign. congratulations

act's picture
act
535 pencils

I've worked on this account in Europe. The client are very strict about their corporate identity especially for their print layouts. Perhaps those you've seen in Brazil are scams just like this campaign.

niffob's picture
niffob
94 pencils

Well done.

strongbone's picture
strongbone
107 pencils

cool...

the.adnerd's picture
the.adnerd
160 pencils

this has such a great style for 4x4 ads, i love it
cool to imagine how offroad freaks see simple things like street signs

good one p. almeida

Pila's picture
Pila
177 pencils

the idea i get (Life is a Jungle), but what is the take out for the consumer?

Pila

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