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Train

Agency: 
Published/Aired: 
July 2008
Description: 

Golf. At a price that won't be back.

Advertising Agency: La Mesa Santiago, Chile
Creative Director: Sebastián Katz
Art Director: Cristián Guerrero
Copywriter: Raúl Torres
Illustrator: Nelson Daniel

Comments (6)

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Highest Rated

Goose's picture
Goose
Activity Score 11

I would have to say that at "At a price that won't be back" resonates with me more than your suggestion. "Won't come back" implies that whatever has left will consciously refuse to return, despite the possibility of doing so. Whereas "Won't be back" implies that whatever has left will not be able to return, regardless of whether or not it wishes to do so.

I think a good example would be to think of the price in this ad as a man off to war (appropriate for the vintage theme). For various obvious reasons he may not be back, though he may wish and intend to come back.

capywriter's picture
capywriter
Activity Score 5509

You mean to say now is really the time to buy that Golf, because it's the only time you will be able to buy it at that low price? I'm not sure, since I'm not a native English speaker myself, but wouldn't '... won't COME back' be a more correct way of saying this?

soysaucechicken's picture
soysaucechicken
Activity Score 62

it's correct. "won't" short for "will not"... but the line as a whole may be the struggle.

capywriter's picture
capywriter
Activity Score 5509

I wasn't talking about 'won't'... I suggested it would maybe sound better to say 'At a price that won't COME back' instead of 'At a price that won't BE back'...

Goose's picture
Goose
Activity Score 11

I would have to say that at "At a price that won't be back" resonates with me more than your suggestion. "Won't come back" implies that whatever has left will consciously refuse to return, despite the possibility of doing so. Whereas "Won't be back" implies that whatever has left will not be able to return, regardless of whether or not it wishes to do so.

I think a good example would be to think of the price in this ad as a man off to war (appropriate for the vintage theme). For various obvious reasons he may not be back, though he may wish and intend to come back.

kergu's picture
kergu
Activity Score 6795

a men don´t said goodbye or farewell?

CR_AD's picture
CR_AD
Activity Score 413

I like the idea, the DA is interesting but the car is in product it is damage is not logical.
Finally here is a classified ad produces with a little of idea.

http://www.coupsdepub.com/

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