Volkswagen: Tragedy
Don't let small damages turn into tragedy. Clever Repair Service.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Photographer: Winkler&Noah
Published: December 2008


38 Comments
Not bad i have to say! Do you have a version more "greek tagedy"?
I like it.
Too literal.
Seems like a joke.
...well, that's one way of doing advertising...joking by being too literal.
Yeah not bad, but not impressive.
Yea, right. shoould be more impressive!
izmild
http://uniquetvcomm.blogspot.com
"Excuse me, can we get some tights that fit?"
nice art direction
hahaha! this one's nice :D so italian...so melodramatic... so theatrical :D
this works for me... funny
--
Everartz
| Everartz |
Tragically funny...
Amazing!!!
nice
i like it.
bubba
Pretty cool:
Tragically stupid...
Very nice.
Very nice.
Nice and funny.
Nice and funny.
i like it too! :)
Fresh
smart
nice art direction, great humor!
DDB Milan, stop commenting and go to work!
Lol. You're obviously right. But it's good anyway (not THAT good, but good).
Simply clever....
Works. Not very VW.
Simple idea...very clever.
Simple ideas are the best !
The execution is good. But the art direction should have been more dramatic and theater style for this to have had more impact, the light found here is that of a regular overdone car ad type. I don't know.. I think this is a good idea with a weak execution.
:::MARK3R:::
Agreed. The typography needs work, too. It is too big and just doesn't sit well.
Plus, how does one contact the Clever Repair Service? Should there be a phone number, a website, an address, or something?
-Natalie
http://www.nataliemarion.com
fucking hell, but makes me laugh
but it is a little to clean for me, a little more theater would have helped
---
http://mimundoenotromundo.blogspot.com/
ahhhhh
www.barcreativo.com
best italian ad for long time; i like it very much!!!
i like it but i dont understand who is your client.
is it VW or some workshop that does "Clever Repair Service"?
This is not only literal but a great lack of concept. It is lower than average.
You speak about tragedy and you see tragedy,,,
Literal, very literal. Sorry,
MarKs
too fukin literal... booooooooring...
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