Ads of the World

Ads of the World™ an All Creative World site

Volkswagen: Tragedy

Volkswagen: Tragedy
Your rating: None Average: 6 (51 votes)

Don't let small damages turn into tragedy. Clever Repair Service.

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Photographer: Winkler&Noah
Published: December 2008

38 Comments

Guest's picture

Not bad i have to say! Do you have a version more "greek tagedy"?
I like it.

Guest's picture
3

Too literal.
Seems like a joke.

Guest's picture

...well, that's one way of doing advertising...joking by being too literal.

Guest's picture

Yeah not bad, but not impressive.

izmild's picture 772 pencils

Yea, right. shoould be more impressive!

Guest's picture

"Excuse me, can we get some tights that fit?"

Guest's picture

nice art direction

mae abigail's picture 27 pencils
6

hahaha! this one's nice :D so italian...so melodramatic... so theatrical :D

everartz's picture 7590 pencils

this works for me... funny
--
Everartz

| Everartz |

damnAD's picture 44 pencils

Tragically funny...

Guest's picture
10

Amazing!!!

Guest's picture

nice

Guest's picture
5

i like it.
bubba

Guest's picture
7

Pretty cool:

Guest's picture
1

Tragically stupid...

Guest's picture
7

Very nice.

Guest's picture

Very nice.

Guest's picture

Nice and funny.

Guest's picture
7

Nice and funny.

kithubabe's picture 72 pencils

i like it too! :)

Guest's picture
10

Fresh

Guest's picture

smart

Guest's picture
7

nice art direction, great humor!

Guest's picture

DDB Milan, stop commenting and go to work!

Guest's picture

Lol. You're obviously right. But it's good anyway (not THAT good, but good).

Guest's picture

Simply clever....

Guest's picture

Works. Not very VW.

Hibon's picture 3612 pencils

Simple idea...very clever.

Simple ideas are the best !

mark3r's picture 1609 pencils
6

The execution is good. But the art direction should have been more dramatic and theater style for this to have had more impact, the light found here is that of a regular overdone car ad type. I don't know.. I think this is a good idea with a weak execution.

:::MARK3R:::

NatalieM's picture 1693 pencils

Agreed. The typography needs work, too. It is too big and just doesn't sit well.

Plus, how does one contact the Clever Repair Service? Should there be a phone number, a website, an address, or something?

roman-schwienbacher.com's picture 1027 pencils

fucking hell, but makes me laugh
but it is a little to clean for me, a little more theater would have helped

barcreativo.com's picture 2752 pencils
dsklan's picture 1789 pencils
10

best italian ad for long time; i like it very much!!!

Guest's picture

i like it but i dont understand who is your client.
is it VW or some workshop that does "Clever Repair Service"?

Guest's picture
2

This is not only literal but a great lack of concept. It is lower than average.

Guest's picture
2

You speak about tragedy and you see tragedy,,,

Literal, very literal. Sorry,

MarKs

thefakehuman's picture 410 pencils

too fukin literal... booooooooring...

- Life Feeds on Life -

Guest's picture

Cannes Gran Prix

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.