Volkswagen: Tragedy

Don't let small damages turn into tragedy. Clever Repair Service.

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Photographer: Winkler&Noah
Published: December 2008

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38 comments

Guest's picture
Guest

Not bad i have to say! Do you have a version more "greek tagedy"?
I like it.

Guest's picture
Guest

Too literal.
Seems like a joke.

Guest's picture
Guest

...well, that's one way of doing advertising...joking by being too literal.

Guest's picture
Guest

Yeah not bad, but not impressive.

izmild's picture
izmild
770 pencils

Yea, right. shoould be more impressive!

Guest's picture
Guest

"Excuse me, can we get some tights that fit?"

Guest's picture
Guest

nice art direction

mae abigail's picture
mae abigail
27 pencils

hahaha! this one's nice :D so italian...so melodramatic... so theatrical :D

everartz's picture
everartz
7613 pencils

this works for me... funny
--
Everartz

| Everartz |

damnAD's picture
damnAD
44 pencils

Tragically funny...

Guest's picture
Guest

Amazing!!!

Guest's picture
Guest

nice

Guest's picture
Guest

i like it.
bubba

Guest's picture
Guest

Pretty cool:

Guest's picture
Guest

Tragically stupid...

Guest's picture
Guest

Very nice.

Guest's picture
Guest

Very nice.

Guest's picture
Guest

Nice and funny.

Guest's picture
Guest

Nice and funny.

kithubabe's picture
kithubabe
72 pencils

i like it too! :)

Guest's picture
Guest

Fresh

Guest's picture
Guest

smart

Guest's picture
Guest

nice art direction, great humor!

Guest's picture
Guest

DDB Milan, stop commenting and go to work!

Guest's picture
Guest

Lol. You're obviously right. But it's good anyway (not THAT good, but good).

Guest's picture
Guest

Simply clever....

Guest's picture
Guest

Works. Not very VW.

Hibon's picture
Hibon
3731 pencils

Simple idea...very clever.

Simple ideas are the best !

mark3r's picture
mark3r
1940 pencils

The execution is good. But the art direction should have been more dramatic and theater style for this to have had more impact, the light found here is that of a regular overdone car ad type. I don't know.. I think this is a good idea with a weak execution.

:::MARK3R:::

NatalieM's picture
NatalieM
1687 pencils

Agreed. The typography needs work, too. It is too big and just doesn't sit well.

Plus, how does one contact the Clever Repair Service? Should there be a phone number, a website, an address, or something?

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

fucking hell, but makes me laugh
but it is a little to clean for me, a little more theater would have helped

luispiter's picture
luispiter
2756 pencils
dsklan's picture
dsklan
1925 pencils

best italian ad for long time; i like it very much!!!

Guest's picture
Guest

i like it but i dont understand who is your client.
is it VW or some workshop that does "Clever Repair Service"?

Guest's picture
Guest

This is not only literal but a great lack of concept. It is lower than average.

Guest's picture
Guest

You speak about tragedy and you see tragedy,,,

Literal, very literal. Sorry,

MarKs

thefakehuman's picture
thefakehuman
410 pencils

too fukin literal... booooooooring...

- Life Feeds on Life -

Guest's picture
Guest

Cannes Gran Prix

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