Volkswagen Touran: Little Red Riding Hood

New Volkswagen Touran with specific safety pack for children.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Directors: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall
Published: April 2013

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feysal's picture
2140 pencils

love the simplicity in these ads

groovy baby!

eins-eins-null's picture
867 pencils

to be honest my opinion is quite the opposite. i really don't know hat they want to tell me. what does it do? defend me from nightmares? it's way too metaphorical.

silcu's picture
40 pencils

The safety Pack defends Children from the risks of the road, it's a car advertising. I think that is clear and nice.

eins-eins-null's picture
867 pencils

yeah, my question was "how". attention assist wakes you up. nightvision assist gives you nightvision. nothing is clear here.

tatamarangon's picture
142 pencils

good art

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