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26 comments

tipptapp's picture
tipptapp
133 pencils

wtf!?!?!?!?!?!?!
Besides the completly bad art direction, why should someone buy a touran to kidnap an elephant?
Have I mentioned the bad art direction?

Oh, the art direction is a desaster!

PS. the art direction is probably the worst I've ever seen!

esotericusername's picture
esotericusername
313 pencils

bad art direction.

erhanali's picture
erhanali
368 pencils

Very sharp idea, weak execution.

www.copybreaks.blogspot.com

"Everyday is one short life"

www.erhanali.blogspot.com/

joelapompe's picture
joelapompe
3430 pencils

I'm not sure I get the idea. Could someone explain it to me?
Because it's hard to believe VW bought such idea!!!

ivan's picture
ivan

If you need to carry big cargo, like an elephant Tuareg is for you.

Ivan Raszl, admin of AotW

DDBill's picture
DDBill
120 pencils

Is Touran. Spacious.

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

me thinks's picture
me thinks
722 pencils

That's the point.

ptb's picture
ptb
20 pencils

this is reeeeeaaaaally bad, terrible art direction, look at the tape on the back... and if you take a look closer you can see the elephant's eye coming out of the blind folder.
I agree with tipptapp this is for sure the worst art direction I've ever seen!
BAD.

ellehcimeo's picture
ellehcimeo
3522 pencils

I just can't see how this would sell a car.
there's funny and kitchy and clever, but the idea of kidnapping an elephant is none of those...
Showing that there is alot of room in these cars is a great idea. Too bad they chose this execution.
I wonder if we should cut the agency some slack, could be the client pushed this one through. Maybe they are secretly poachers?

Stigset's picture
Stigset
1456 pencils

Woah ! this is some bad retouching. It looks like a mock up.

Punch's picture
Punch
614 pencils

Esperemos que las ballenas y otras especies enormes no se vean perjudicadas emocionalmente.

"Aquí también se opina en español".

"no silencies lo que no sabes expresar".

copycomoelcopi's picture
copycomoelcopi
822 pencils

fome.

no-ideas-original's picture
no-ideas-original
106 pencils

I can't see myself needing to kidnap an elephant! Shocking ad.

antonioC's picture
antonioC
30 pencils

the eye is not covered.

joelapompe's picture
joelapompe
3430 pencils

I don't know if you guys noticed that the Ivory was removed from the elphant, which makes it even more horrible!!! But why???

ellehcimeo's picture
ellehcimeo
3522 pencils

Hold on joelapompe, it could be a female asian elephant, they don't have tusks.
BUT if it isn't then this ad is creepier than I thought.

juggernaut's picture
juggernaut
12 pencils

i guess now it's like put whatever shit u can out there...why wud somebody buy a volkswagen to kidnap frigin jumbo...

kandi's picture
kandi
204 pencils

The idea is a step too far. And the art direction and retouching...let's just say i'll remember who to avoid using in Sweden.

B128's picture
B128
392 pencils

More like Volkswagen Poacher.

ad-lovers's picture
ad-lovers
22 pencils

Really bad conception. I'm not sure that VolksWagen wants to be associated to the contreband of animals protected !!!

zephyr7884's picture
zephyr7884
52 pencils

pls tell me this is just a student's work

Spanky's picture
Spanky
4895 pencils

this is a winner. worst ad of the day.

DarkSide's picture
DarkSide
1068 pencils

I was going to comment...but I feel pity...poor guys...

itch's picture
itch
806 pencils

elephant do not suit it here.. doo rough like for car... n da background? hmm... totally a no no

* it's not how good you are. it's how good you want it to be *

jigouri's picture
jigouri
10 pencils

Isnt that a new vehi???
what happened to the interiors?
why is it all rusted?
and a bulb hanging....
come on guys...
u can do better...

☁ ☁ ☁ Everything you can imagine is real ✌

Nikita's picture
Nikita
12 pencils

you've gone too far

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