Volkswagen Touareg: Tree

Just like you, he'd rather not stand out.
Touareg. Goes without saying.

Advertising Agency: Fogel Ogilvy, Israel
Creative Director: Guy Goren
Art Director: Tomer Zakai
Copywriter: Tomer Abramovitz
Illustrator: Yaniv Shahar
Published: March 2008


kgeiger's picture
7183 pencils

Goes without saying what?

act's picture
535 pencils

it goes without saying that this ogilvy office had just created two very bad ads for vw, shame.

yctham's picture
182 pencils

I'm not sure if they did market and consumer research. People purchase a car 'coz it really stand out their status quo, aren't they?

And the ad not so well executed. Looks fake. The car looks floating in the middle of air. Should lower the position down.

ZaboZaboZabo's picture
595 pencils

Same of last year's Smart?

weedtweed's picture
62 pencils

don't we all love hiding behind a tree?

alvinpck's picture
1467 pencils

Look like the Smart ad.


whitespace's picture
1953 pencils

So the Touareg has a fat ass. We already knew that.

december's picture
93 pencils

Wait, McLovin made this ad?

Bogeyman's picture
74 pencils

Note that this ad came from Israel, so I'm guessing it's a cultural thing. Probably something about showing strength of character by actions, not words or calling undue attention to oneself.

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

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