15 comments

twelve_noon's picture
twelve_noon
617 pencils

nice idea, excellent photography, classic excellent ddb print for vw

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Looks like ATAT in the thumbnail.

Mr.Bumpfry's picture
Mr.Bumpfry
16 pencils

That's exactely what I thought.

Nice ad.

RobMc's picture
RobMc
243 pencils

clean ad.

i will admit, i only clicked because i thought it was an atat

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Its great, didn't they do a TV ad with a snowplough following a VW car, back in the '90's?

Or was that Volvo? or maybe Land Rover?

Either way its similar but this is a twist and is selling the benefit, great!

pieter's picture
pieter
216 pencils

its sort of a throwback to the original bernbach concept. how the snowplow driver gets to his work. good work, I'm a fan

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Thats the one!

Twombl's picture
Twombl
184 pencils

Done 40 years ago. Bernbach will be happy.

fractalrene's picture
fractalrene
1506 pencils

I'm just wondering how much work (and resource$) did it take to make that shot. The overall color looks kinda dead to me but anyway, it's a good idea, I like the spirit of the brand.

chacon's picture
chacon
2 pencils

A mesma idéia de um ad da Almap para Touareg (Cegonha atolada na lama sendo rebocada por uma das Touaregs que estavam em sua "caçamba").

nemesis's picture
nemesis
761 pencils

hahahahaha, great ad!

and I agree, it looks like an AT-AT in the thumbnail, hehe

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The Snowplough Redux.
A true testament that a great simple concept never gets old, but it gets recycled.

Pacific Blue's picture
Pacific Blue
335 pencils

How much costs a picture like this Mr Harriman?

washiam's picture
washiam
443 pencils

Interesting idea, but it's not good, so forced

kyao888's picture
kyao888
127 pencils

Great Photoshop work...I assume but nicely done!

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