Volkswagen Touareg: Sharks
Agency: DDB, Brussels, Belgium
Creative Director: Jean-Charles della Faille
Art director: Jeroen Bostoen
Copywriter: Pol Sierens
Illustrator: Sebastien Bontemps
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9 Comments
Love it.
Nice consumer understanding.
Great art direction.
Perfect in every aspect.
lousy concept and cliched art
Wren, could you substantiate your bold statements please?
justin, ive never heard of a jungle shark..but thats just me.
www.ashlandic.com
I agree that the line doesnt suit this execution completely.
I dont see how that would relegate the concept to being lousy and the art to being cliched tho?
well the concept is a little weak due to the line not suiting the art. thats all.
i never said the art was bad tho...but either the copy or the art should be changed in this instance..."the jungle is here" line is obviously not supposed to be taken literally..but the whole ocean/jungle thing is doesnt sync up.
maybe wren will come stand up for his view soon..
www.ashlandic.com
Quite a new approach to convey the message !
yeah!