Volkswagen Touareg: Hydrant

The New Touareg. 580 mm of fording depth.

Weather is no obstacle anymore for New Volkswagen Touareg owners. Having 580 mm of fording depth, they will enjoy the driving at any conditions.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriter: Nadya Skrynnyk
Published: February 2011

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7 comments

morse's picture
morse
15028 pencils

This makes more sense than the bike. Why a bike?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
pez
1718 pencils

why not? is something you can find in the street...

gon_enelcamino's picture
gon_enelcamino
838 pencils

Weather is no obstacle anymore for New Volkswagen Touareg owners. Having 580 mm of fording depth, they will enjoy the driving at any conditions.

Wonder if the magazine will also include an explanation or its only for us.
Apart from that, weak idea.

dollypoppin's picture
dollypoppin
1423 pencils

Yea, definitely better than the bike. Fire hydrants automatically spell "street/road".

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"Nihil sub sole novum"

Fidele H's picture
Fidele H
40 pencils

depends on your country/ culture

Boxey's picture
Boxey
8885 pencils

So it has fording depth. Creatively show the benefit. This is too straightforward.

HappyHour's picture
HappyHour
2386 pencils

I thought the bike was strapped to the roof of the car in the first one. Now I'm just confused.

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