Volkswagen Touareg: GPS coordinates

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Yaron Izhakov
Copywriters: Geva Kochba, Idan Levy
Art Director: Yaron Izhakov
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Supervisor: Tali Bielsky
Account Executive: Marina Cherepnin
Published: November 2011

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11 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Is this an ad for the car or it's navigation system? I sort of understand what they're trying to say, but it's not really doing it for me.

morse's picture
morse
15028 pencils

I think it's a good idea, but not a good photo.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture
andylefty
4533 pencils

I think I get it. Maybe. Off road destination?

Marcupolo's picture
Marcupolo
206 pencils

I agree with morse.

restless44's picture
restless44
32 pencils

idea is ok, the photo is so bad!!!

Hadrons's picture
Hadrons
5743 pencils

I like the "new language", I do agree with the above comments that it could be executed much better.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thedesignaddict's picture
thedesignaddict
5329 pencils

Abysmal execution. Horrible 1/2 baked idea. I hope it's fake.

tiktak's picture
tiktak
108 pencils

weak.

talkingisfree's picture
talkingisfree
2565 pencils

The photo is very bad and agree with someone here: the idea is half baked. I mean, there's a thought but it's not getting transformed into an idea and nor into a clear message.

Milan Solanki's picture
Milan Solanki
986 pencils

i saw a lot of car ads on navigation system these days..
this one is the best

sakasphoto's picture
sakasphoto
6 pencils

Another execution might have been, perhaps a long shot down a dirt road in the middle of nowhere...no traffic but the Taureg? Same guy/sign different angle...more about the car. Perhaps the car in the foreground out of focus, brake lights on. Or perhaps side view looking across a dirt road at hitchhiker sitting/standing with sign and picking up bag...Taureg half out of frame brake lights on...dust billowing in opposite side of frame. Ideas. ...y'know...hindsight and all.

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