Volkswagen Touareg: Goat

Touareg. The luxury off-road.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Dulcídio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Photographer: Leonardo Vilela
Illustrator: Platinum
Via: adgoodness

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48 comments

kevinjunson's picture
kevinjunson
27 pencils

Who can explain this,pls?

Guest's picture
Guest

you dont understand?...you are so stupid

Guest's picture
Guest

so simple - hit on the nail in 2 seconds!

Guest's picture
Guest

Goat: Mountain Climbing = SUV

Poddle: Shaved butt/ legs = Luxury

Touareg = Saved Mountain Goat

kgeiger's picture
kgeiger
7092 pencils

I'm guessing that a shaved poodle equating with luxury is a cultural thing.
I just think of old ladies.

Guest's picture
Guest

me to.. what so luxury in shaved dog

Guest's picture
Guest

Mountain goats are built to go anywhere and is therefore representing the car.

However, it's shaved to look like a show poodle, i.e. a luxurious pet.

So in turn, we see that it's a go anywhere luxurious car.

Easy.

Guest's picture
Guest

I'm not entirely sure I want to see a clear view of a ram's anus.

zaina's picture
zaina
85 pencils

smart idea but i don't i admire the fact that they are comparing a car into a goat. a horse maybe, a leopard why not , a black panther not bad But a GOAT mmmm..... i don't think so :)

Guest's picture
Guest

The goat is a quite good analogy of it. I place a goat in the top of a mountain (4x4), a leopard or horse will lead you to speed. And we are not talking about speed in this ad.

Guest's picture
Guest

the goat is the only animal with sure feet on the rough terrain... like mountain.
Mountain goat even climb the steep rock cliff.
So why not use the goat instead of leopard or panther or horse.

Guest's picture
Guest

What about a cougar? That’s a nice looking animal that can clime rocks easily.

Ya's picture
Ya
161 pencils

poor goat

Guest's picture
Guest

Concept done by David & Goliath - for Kia

http://adsoftheworld.com/media/print/kia_motors_animal_1

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nice idea but not really sure weither people will get it. First I was thinking maybe the car ran over the sheep or something.

Guest's picture
Guest

not for VW image this Ad should be for Chrysler SUV

mikeelrapido's picture
mikeelrapido
1929 pencils

Difficult to get it.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture
Guest

No eres tan rápido Mike...

zaina's picture
zaina
85 pencils

Looooooool funny point jackmancer :)

talkingisfree's picture
talkingisfree
2576 pencils

Soooooo nice!

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

Probably the headline could be better to make the ad easy to understand

tirthomitro's picture
tirthomitro
2724 pencils

mein goat!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Very nice, congrat to the team

Guest's picture
Guest

I like it!

Guest's picture
Guest

good........no different idea

i think the whole horse for horse power thing is overdone the goat is perfect but for luxury the poodle........... not really
a little more time thinking would have made this ad way better

Guest's picture
Guest

Fuckin nice!

Guest's picture
Guest

Excelent! Metal.

tinok's picture
tinok
4 pencils

I've done this idea over a year ago for Renault 4x4.. but with much less budget :)

http://adsoftheworld.com/media/print/renault_koleos_poodle

everartz's picture
everartz
7611 pencils

shaved goat? goat like a dog? i dont know why should i take this idea as a positive thinking

| Everartz |

Aphex's picture
Aphex
264 pencils

Pobre cabra, prestar su imagen para una gráfica forzada. Qué pasó con las buenas publicidades de VW?? se las comió otra cabra??

"Si eres buen copy, presiona alt + F4"

silvi's picture
silvi
4172 pencils

Esto es buenísimo.
This is good.

Sherif Hany's picture
Sherif Hany
92 pencils

Very Poor and waste of Brand Identity...
message is not clear at all

Sherif Hany's picture
Sherif Hany
92 pencils

Message is not clear...and it is not matching the Brand Identity at all...
may be it is related to cultural thing...but am from Egypt and I'd like to see more depth of the Car it's self...
i dont know..but Advertising wise...this is not good.
and subjecting to animals is not preferable in that offensive way...
when they title a car with an animal name...they need to show how strong or how effective this car from the animal characteristics

dievill's picture
dievill
153 pencils

Excelente idea!!!... al parecer la gente no sabe la diferencia entre una cabra de montaña y una cabra común de granja, deberían ver más Animal Planet, Discovery Channel o NatGeo. Las características del animal se apegan perfectamente al auto y la forma como está presentada la ironía es muy inteligente. Felicitaciones!!!

Excellent idea!!!… apparently people don't know to the difference between a mountain goat and a common goat of a farm, They would have to see more Animal Planet, Discovery Channel or NatGeo. The characteristics of the animal are become attached perfectly to the car and the form as it is displayed the irony is very intelligent. Congratulations!!!!

Aphex's picture
Aphex
264 pencils

"Al parecer la gente no sabe la diferencia entre una cabra de montaña y una cabra común de granja, deberían ver más Animal Planet, Discovery Channel o NatGeo".

Exactamente es eso: "Al parecer la gente no sabe la diferencia entre blablablabla"... "Al parecer" algunos publicistas todavía no entienden lo de "comunicación universal" para que lo entienda, así no sea el target, desde un E.T. de Ganímedes hasta un niño de 5 años. Publicidad para publicistas no, publicidad para la gente sí. Total, los que estamos metidos en esto de qué vivimos?? Consúltalo con la almohada.

Por cierto, hacerlo simple con un concepto fuerte es la verdadera vena cretiva... Este concepto es pobre, así de "simple".

"Si eres buen copy, presiona alt + F4"

dievill's picture
dievill
153 pencils

O sea que si a ti te piden que hagas un comercial para condones con sabores tiene que entenderlo un niño de 5 años como un E.T. de Ganímedes... Hay cosas que son de cultura general, y no todos tienen el mismo nivel de educación. Más simple que una cabra de montaña afeitada no creo que pueda ser, pero igual me da a mi, es mi criterio y listo. Lo de publicidad para publicistas sí existe, ads of the world no ve tu jardinero. Hay lugares, momentos y espacios para todas las ideas y tú no tienes la última palabra al decir ¡Publicidad para la Gente! ¡Hay todo tipo de publicidad, para todos!

Sherif Hany's picture
Sherif Hany
92 pencils

an undelivered message to the target...is vampire creativity...where the creativity overcame the message of the Ad. therefore...no ad exists :)

Guest's picture
Guest

Adorei!!

Guest's picture
Guest

so...... every one who ride a VW is a smart person
They know the difference about mountain goat and goat at the farm......

but still, riding a VW is just like riding a goat....a shaved goat I mean...... UGH.... a shaved mountain goat

Juan Cabral's picture
Juan Cabral
709 pencils

Above-average, let´s say.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

it's OK

Guest's picture
Guest

Horned goat and a ram are NOT the same thing. FYI

Guest's picture
Guest

I'm a bit tired of these scam car ads that don't actually show a car. Would it hurt to put a little tiny tourag in the bottom corner? After all,I want to buy a car.

Guest's picture
Guest

SIMPLEMENTE IMAGINENSE DONDE ESTARIA ALMAP SIN TODOS SUS AVISOS TRUCHOS HECHOS SOLO PARA FESTIVAL DURANTE TODOS ESTOS años....una lastima que tipos talentosos como serpa le hagan tan mal a la industria

Guest's picture
Guest

this is so old...

fadirahhal's picture
fadirahhal
235 pencils

sorry guys....no

willy wonka's picture
willy wonka
137 pencils

very nice, good work!!!

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