Volkswagen Touareg: Clock

Put life in perspective.

Advertising Agency: Ogilvy South Africa
Creative Directors: Gordon Ray, Chris Gotz
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter
Illustrator: Karen Cronje

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9 comments

EGGO's picture
EGGO
352 pencils

I sorta like the blue whale, but I don't get this one. Just that the alarm clock is nothing compared to the redwood? Why? Where's the connection? Don't say it's because the Taureg can get you there because then what am I supposed to think of the blue whale and the boss? Just doesn't make sense to me is all.

You have to hate advertising in order to truly love it.

DarkSide's picture
DarkSide
1068 pencils

"The alarm clock is nothing compared to the redwood" i believe that it is a metaphore to show that maybe your work and what you believe is important, maybe they are insignificant compared to other things, like enjoying life, especially life in the outdoors so "put life in perspective" check again what really is important in life

copywriter_n's picture
copywriter_n
52 pencils

this one is kinda confusing when compared with the blue whale
I like the other one more

laserbeak's picture
laserbeak
101 pencils

"enjoying life" or "seizing the day" is an overly common theme in automotive advertising, but I think this ad expresses it in an original way. Not sure why some of you are having trouble grasping this one. Seems pretty simple. Too often, we allow our alarm clocks, like our bosses, to determine what we do almost every day of our lives. We let a $10 plastic clock overrule our own circadian clock. Put into perspective next to the grandness of life, it isn't quite so significant.

iT-iS-i's picture
iT-iS-i
1721 pencils

Whatever, they need help...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

KJP's picture
KJP
44 pencils

Just a question iT-iS-i, what "help" would you suggest?

iT-iS-i's picture
iT-iS-i
1721 pencils

A new perspective on advertising for automobiles...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

KJP's picture
KJP
44 pencils

mmm, thought so...

空谷足音's picture
空谷足音
26 pencils

OH!Here is another commonplace idea.

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