Volkswagen Touareg: Chic mud

The luxury off-road from Volkswagen.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Art Director: Danilo Boer
Copywriter: Tales Bahu
Creative Directors: Marcello Serpa, Dulcidio Caldeira, Luiz Sanches
Illustrator: Adelmo
Published: September 2008

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49 comments

Guest's picture
Guest

NO!

Toro's picture
Toro
1007 pencils

get lost

Guest's picture
Guest

ma che mmerda è?

STRTLRS's picture
STRTLRS
1607 pencils

Crappy concept made worse by the execution.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest

Well...must i go or must i stay ?

designer10's picture
designer10
44 pencils

Have you all guys looked the ad with attention?? there is a chic louis vuitton style texture on the mud....

STRTLRS's picture
STRTLRS
1607 pencils

And that makes it wonderful?

www.storytellerscreative.com

---------------
I think, therefore... yeah.

designer10's picture
designer10
44 pencils

i really liked... i think the first guy saying "NO" influenced most people...hehehe

pork_eater's picture
pork_eater
662 pencils

For sure it would take many guys saying "YEAH!" to lead others to think this is great...

brain123's picture
brain123
830 pencils

"The first guy saying NO" was right.

Toro's picture
Toro
1007 pencils

He isn't.

It's one of those f*cking assholes who think to know it all. If you think you know what you are talking about you can give a reason why. People who simply post shit like: no, bad, crap, etc should be banned.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

insert "bad photoshop" comment here.

annasamara's picture
annasamara
79 pencils

I can agree that the photoshop could be better. But overall I like it.
Chic Louis Vuitton mud is funny and a little different, I think this will work.

Annya A.Uslontseva
Graphic Designer
www.auadesign.com

Guest's picture
Guest

It's good. I doubt people are sitting at home and commenting on the "bad photoshop work". Gimme break. What are you people, studio hands that wanna be art directors?!

Guest's picture
Guest

good point. not for the ad, but why does evry studio person think they are fuckin ex-professional AD's? hahaha!

brain123's picture
brain123
830 pencils

Seriously? Almap BBDO did this?

Guest's picture
Guest

Yeah!! I think you think it works because you´re a graphic designer, not an Art Director. This one looks like a Graphic Designer Work.

Guest's picture
Guest

I guess you have better criteria than Marcello Serpa then...

Guest's picture
Guest

OH yeah, the "NO!" guy at the beginning... He is a powerful creative director, so he's used to say that because he knows what works in a second and then kill it. You are so cool man... you are a DC right?

WilhelmR's picture
WilhelmR
86 pencils

Well, the "bad photoshop" is obviously on purpose. And the result feels really VW :)

I like it.

Guest's picture
Guest

I think it's clever and cute. The instant reaction to any ad seems to be 'no' or 'done before'. But this one doesn't deserve such comments.

Guest's picture
Guest

It's not even LV mud. It's fake LV mud. They probably couldn't get the rights, or didn't want to try, so they faked it. LV should sue.

Awful execution, talk about lazy not even shadowing or transforming to conform to the car.

Guest's picture
Guest

Marcello Serpa?

Guest's picture
Guest

man, you don't even know who Marcello Serpa is... please read, or do some research at least

Guest's picture
Guest

That's exactly the point, this guy can't believe this is actually Marcello Serpa's work, I suggest you to do some research and check some ALMAP print work and you'll be shocked too

Guest's picture
Guest

looks like it was retouched to look like it was stuck on, like sticker or paper... execution kind of makes sense, kind of doesn't. I think the idea is kind of interesting though. We make 4x4 high fashion is a cute thought.

everartz's picture
everartz
7611 pencils

I cant believe that this is a brazilian ad!
--
Everartz

| Everartz |

Guest's picture
Guest

C'mon guys, it's not that bad...

Guest's picture
Guest

I agree, simple but kind of clever. Works for me.

Guest's picture
Guest

Faut arrêter les mecs, c'est pas si mal!

LeeHarvey's picture
LeeHarvey
3045 pencils

Agreed, I like it.

Guest's picture
Guest

this is pure italian. cant be from brazil.

Guest's picture
Guest

I kind of like the concept, I also got it right away. Who really cares whether it's awsome Photoshopping or not anyways. It looks good enough for me.
Too bad though that they didn't use the actual Louis Vuitton pattern though. It doesn't matter for the concept though, people will understand what it is.

kgeiger's picture
kgeiger
7085 pencils

I've actually seen a SUV with "mud" aplications on it. But of course the "fashion label" was missing. So I kinda think this advert is right on.

Guest's picture
Guest

You guys should take a close-up look at the mud on the wheels and tires. Cheesy as hell.

tuga_mind's picture
tuga_mind
42 pencils

desculpem os criativos deste anuncio, mas a maior parte destes comentadores que diz que o anuncio é mau, têm razão, nem parece um trabalho brasileiro. a começar na pós produção do anuncio, cheia de erros. mas eles acontecem por algum motivo, para a próxima de certeza que não os irão repetir.

Ndukwe Onuoha's picture
Ndukwe Onuoha
149 pencils

You know, a lot of people on AOTW are really dumb...advertising folks, not withstanding. LOOK AT THE AD AGAIN! While showing the functionality of the SUV,it also portrays the joy that comes with driving such an off-road vehicle. Hence the mud splash looks like an LV design.

Simply put, driving this SUV is the new, exclusive fashion fad!

Geeze!
...............................

Big ideas are often small

Guest's picture
Guest

driving this SUV is the new, exclusive fashion fad! only problem is that it targets Women, because how many man wear LV stuff. I never seen one!!

Guest's picture
Guest
Guest's picture
Guest

At first i was like why?!! Than after looking at it for a second, i liked it

Guest's picture
Guest

Have you ever studied PS/IL tutorials????
bad idea, worse execution....

Toro's picture
Toro
1007 pencils

What the f#ck are you talking about?

soj's picture
soj
2 pencils

THEN THERE WAS LIGHT i think u guys are all right and also wrong.there are different points to look at this ad from.like,from the ponit of execution i think it was delibrate to make the mud look chessy because there is a point to be observed ,which is the lv pattern .

Guest's picture
Guest

u r all a bunch of retared arselicks. each to his own though. NO! yeh thats about right. there was no art director on this job. however, it could have been alright... i say this cos i cannot quite put my finger on what is missing, if anything. instinctively, its not quite there in the way it looks. or maybe its just complete shit.

Toro's picture
Toro
1007 pencils

For someone who "cannot quite put his finger on what is missing" you are being a bit of retard yourself, innit?

Guest's picture
Guest

Hey, Almap does shit too you know. This one is crap, powerfull creative director or not, its crap.

Guest's picture
Guest

Maybe its a students work. And if so, its a witty concept, but the execution is much like Paint.

rogers's picture
rogers
45 pencils

The worst ad I see from AlmapBBDO in ages.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Up its own backside...

Please creative guys, rather tell us you want to be clever and don't try and show us...

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