Volkswagen Touareg: Butterfly
One with nature.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Directors: Gordon Ray
Art Director: Jamie Mietz
Photographer: Michael Lewis
Retoucher: Paul Vermeulen
Copywriter: Gordon Ray
One with nature.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Directors: Gordon Ray
Art Director: Jamie Mietz
Photographer: Michael Lewis
Retoucher: Paul Vermeulen
Copywriter: Gordon Ray
14 comments
This line is a platitude.
There is an idea, but, nah.
Actually there's no idea.
"One with nature", for such a polluting car!!!!
Besides, who uses a Touareg out of the city???
agree
http://jazarah.net/
word. as for the creative, i think the bar is set pretty high with anything VW these days and this one doesn't come anywhere near it.
indeed; i thought "HAHAHA the irony."
wtf was the agency thinking???
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com
Would you really find butterflys in such an arid place?
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
*spoiler* why is this car ad I cant see no car.
Not that this is an example of it, but some of the best car adverts don't show any metal at all.
okay, might not be 'VW types' or evn in sync with the heavily awarded VW legacy, but i see absolutely nothing wrong with this campaign. Infact, it's different and surprisingly subtle for a SUV, which in my opinion, makes it a nice camp.
~ old habits die hard, older ones never do ~
Her butt is too saggy and arms are not skinny enough for me.
weak idea. could have been much better.
Look.... you are all missing the point.
She has a great ass who cares what she's selling. I'll take two of whatever it is she wants me to have.
LOL