Volkswagen Touareg BlueMotion: Line Drawing

Touareg BlueMotion. Even the ad has less impact on the environment.
A small change can make a big difference. Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director / Art Director: Jamie Mietz
Creative Director / Copywriter: Peri van Papendorp
Illustrator: David Vickers
Art Buyer: Merle Bennett

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23 comments

Nike Diesel's picture
Nike Diesel
13339 pencils

Kinda interesting, but it doesn't look very sexy IMO.

Sales and Marketing's picture
Sales and Marketing
453 pencils

Too complex to understand. and very remote to concept.

Speaker I (Sales and Marketing) INDIA

CACAHD's picture
CACAHD
1712 pencils

Complex to understand???

Sales and Marketing's picture
Sales and Marketing
453 pencils

@CACAHD : If not copy there its totally blank.

Speaker I (Sales and Marketing) INDIA

hasalaka.th's picture
hasalaka.th
290 pencils

The Visual & the Headline together says it all. Why complex?

BoBBy_js's picture
BoBBy_js
147 pencils

Complex?, what do you mean? message is clear enough, and it goes with VW ad style (Top: Image, Bottom: blank with copy).

darkknight116's picture
darkknight116
26 pencils

What's too complex to understand? Couldn't be simpler...

DesignDine's picture
DesignDine
1304 pencils

Nicely crafted. Loved it.

Victorious's picture
Victorious
95 pencils

It might not be very sexy, but it's functional, as the ad says, environmentally friendlier and I can't hate on that!

Baelin's picture
Baelin
277 pencils

All this symbolism will be lost the next time they launch a full-page, full-colour glossy ad.

whitekaras's picture
whitekaras
115 pencils

Less impact, means pale and lack of colors?

feysal's picture
feysal
2175 pencils

i like it its different and unexpected for a car ad

groovy baby!

dearturki's picture
dearturki
311 pencils

safe approach, that's it.

somecopywriter's picture
somecopywriter
1092 pencils

Freaking amazing. If this really does even make the tiniest difference it's truly a great idea, and fits really well with the rest of the campaign.

the_lizard_king's picture
the_lizard_king
1259 pencils

NAH!!! VW does ample branding in India and china using excessive ink and also going for road blocks in newspapers. This ad aint changing that...

And then GOD said...
Let there be creativity!!!

NatsN's picture
NatsN
164 pencils

eh??? why even do so much then? Might as well not do the ad and waste even that little ink..

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

That's VW for you, which stumps the audience yet again.

Love creating ads..

certaintly's picture
certaintly
4060 pencils

boring

mitali prasad's picture
mitali prasad
408 pencils

it;s a bit different and innovative,,,,but why is the ad in black and white?

saptohandriyanto's picture
saptohandriyanto
108 pencils

Nice idea
However for a car ad, it still has to demonstrate the car as nicely as possible and that's not deliver very well in this BW ad.

sapto handriyanto
Fortune Indonesia

mitali prasad's picture
mitali prasad
408 pencils

why is the ad in black and white,,?

just_saying's picture
just_saying
4 pencils

Is this ad printed with BlueMotion Technologies, is my first thought after reading this

"Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for."

WHY IS THE AD IN B&W THEN?

darkknight116's picture
darkknight116
26 pencils

Really? Wasn't aware there were BlueMotion printers. Damn, appreciate the simplicity of the concept...

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