Volkswagen Touareg BlueMotion: Line Drawing

Volkswagen Touareg BlueMotion: Line Drawing
Average: 6 (40 votes)

Touareg BlueMotion. Even the ad has less impact on the environment.
A small change can make a big difference. Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director / Art Director: Jamie Mietz
Creative Director / Copywriter: Peri van Papendorp
Illustrator: David Vickers
Art Buyer: Merle Bennett

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23 comments

Nike Diesel's picture
13048 pencils
Nike DieselWednesday, October 31, 2012 - 11:41

Kinda interesting, but it doesn't look very sexy IMO.

sushil kumar swami's picture
572 pencils
sushil kumar swamiWednesday, October 31, 2012 - 11:41

Too complex to understand. and very remote to concept.

Sushil kumar swami | (An Advertising Illiterate) | Mumbai | (INDIA)
brand.reports@gmail.com

CACAHD's picture
1382 pencils
CACAHDWednesday, October 31, 2012 - 14:42

Complex to understand???

sushil kumar swami's picture
572 pencils
sushil kumar swamiThursday, November 1, 2012 - 04:02

@CACAHD : If not copy there its totally blank.

Sushil kumar swami | (An Advertising Illiterate) | Mumbai | (INDIA)
brand.reports@gmail.com

hasalaka.th's picture
304 pencils
hasalaka.thThursday, November 1, 2012 - 06:54

The Visual & the Headline together says it all. Why complex?

BoBBy_js's picture
135 pencils
BoBBy_jsThursday, November 1, 2012 - 12:50

Complex?, what do you mean? message is clear enough, and it goes with VW ad style (Top: Image, Bottom: blank with copy).

darkknight116's picture
22 pencils
darkknight116Wednesday, April 10, 2013 - 07:38

What's too complex to understand? Couldn't be simpler...

DesignDIne's picture
1026 pencils
DesignDIneWednesday, October 31, 2012 - 12:29

Nicely crafted. Loved it.

www.designdine.co.uk

Victorious's picture
95 pencils
VictoriousWednesday, October 31, 2012 - 13:56

It might not be very sexy, but it's functional, as the ad says, environmentally friendlier and I can't hate on that!

Baelin's picture
283 pencils
BaelinWednesday, October 31, 2012 - 23:16

All this symbolism will be lost the next time they launch a full-page, full-colour glossy ad.

whitekaras's picture
113 pencils
whitekarasThursday, November 1, 2012 - 01:17

Less impact, means pale and lack of colors?

feysal's picture
1546 pencils
feysalThursday, November 1, 2012 - 01:46

i like it its different and unexpected for a car ad

dearturki's picture
323 pencils
dearturkiThursday, November 1, 2012 - 02:08

safe approach, that's it.

somecopywriter's picture
1037 pencils
somecopywriterThursday, November 1, 2012 - 02:37

Freaking amazing. If this really does even make the tiniest difference it's truly a great idea, and fits really well with the rest of the campaign.

the_lizard_king's picture
1228 pencils
the_lizard_kingThursday, November 1, 2012 - 06:25

NAH!!! VW does ample branding in India and china using excessive ink and also going for road blocks in newspapers. This ad aint changing that...

And then GOD said...
Let there be creativity!!!

NatsN's picture
161 pencils
NatsNFriday, November 2, 2012 - 01:54

eh??? why even do so much then? Might as well not do the ad and waste even that little ink..

Siddarth Basavaraj's picture
1492 pencils
Siddarth BasavarajFriday, November 2, 2012 - 08:48

That's VW for you, which stumps the audience yet again.

Love creating ads..

certaintly's picture
1717 pencils
certaintlyFriday, November 2, 2012 - 10:01

boring

mitali prasad's picture
394 pencils
mitali prasadSaturday, November 3, 2012 - 15:14

it;s a bit different and innovative,,,,but why is the ad in black and white?

saptohandriyanto's picture
108 pencils
saptohandriyantoMonday, November 5, 2012 - 04:23

Nice idea
However for a car ad, it still has to demonstrate the car as nicely as possible and that's not deliver very well in this BW ad.

sapto handriyanto
Fortune Indonesia

mitali prasad's picture
394 pencils
mitali prasadMonday, November 5, 2012 - 14:19

why is the ad in black and white,,?

just_saying's picture
4 pencils
just_sayingWednesday, November 7, 2012 - 06:05

Is this ad printed with BlueMotion Technologies, is my first thought after reading this

"Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for."

WHY IS THE AD IN B&W THEN?

darkknight116's picture
22 pencils
darkknight116Wednesday, April 10, 2013 - 07:42

Really? Wasn't aware there were BlueMotion printers. Damn, appreciate the simplicity of the concept...