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Tired - Highway

Published/Aired: 
May 2014
12164
Description: 

Print advertisment created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Because roads can make you sleepy. The Volkswagen Driver Alert System.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Directors: Kaloyan Yanev, Barbara Dirscherl, Mark Köhler
Copywriters: Constantin Sossidi, Malik, Banamera
Chief Creative Officer: Ralf Heuel
Group Creative Director: Timm Weber
Creative Directors: Christoph Stricker, Constantin Sossidi
Art Buying: Garnet Lange
Account Executive: Martina Thalhammer
Photographer: Tom Grammerstorf

Comments (11)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8490

Yep, you are right. Can't believe noone told them.

Zarathustra's picture
Zarathustra
Activity Score 80

I like this. Strong art, simple concept.

Thus spoke

damnson's picture
damnson
Activity Score 11517

Apparently roads can transform you into a baby as well.

An axe murderer of ads.

Adliber's picture
Adliber
Activity Score 174

Mobiles were designed to entertain babies.

Dzsoi's picture
Dzsoi
Activity Score 8490

Yep, you are right. Can't believe noone told them.

Pedestrian's picture
Pedestrian
Activity Score 492

Damnson nailed it.

I was thinking, "Okay, driving can make me sleepy. But why am I a baby now?"

kleenex's picture
kleenex
Activity Score 48079

I like the idea.

baliais's picture
baliais
Activity Score 2610

I like this.

sold's picture
sold
Activity Score 3305

wow, a busy road can't make me sleep

baliais's picture
baliais
Activity Score 2610

I like your point.

underscores's picture
underscores
Activity Score 335

3 different ads for VW from Grabaz in a week ??? Which one will be Cannes winner this year, they aren't sure themself ! ahahah !
For me this one is the best !

caveman's picture
caveman
Activity Score 145

Does not work at all. Since when are mobiles making babies sleepy? Really made up connection.

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