Volkswagen: Tired - Highway

Because roads can make you sleepy. The Volkswagen Driver Alert System.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Directors: Kaloyan Yanev, Barbara Dirscherl, Mark Köhler
Copywriters: Constantin Sossidi, Malik, Banamera
Chief Creative Officer: Ralf Heuel
Group Creative Director: Timm Weber
Creative Directors: Christoph Stricker, Constantin Sossidi
Art Buying: Garnet Lange
Account Executive: Martina Thalhammer
Photographer: Tom Grammerstorf

11 comments

Zarathustra's picture
Zarathustra
60 pencils

I like this. Strong art, simple concept.

Thus spoke

damnson's picture
damnson
9242 pencils

Apparently roads can transform you into a baby as well.

An axe murderer of ads.

Adliber's picture
Adliber
174 pencils

Mobiles were designed to entertain babies.

Dzsoi's picture
Dzsoi
6363 pencils

Yep, you are right. Can't believe noone told them.

Pedestrian's picture
Pedestrian
492 pencils

Damnson nailed it.

I was thinking, "Okay, driving can make me sleepy. But why am I a baby now?"

kleenex's picture
kleenex
34103 pencils

I like the idea.

baliais's picture
baliais
2584 pencils

I like this.

sold's picture
sold
3265 pencils

wow, a busy road can't make me sleep

baliais's picture
baliais
2584 pencils

I like your point.

underscores's picture
underscores
333 pencils

3 different ads for VW from Grabaz in a week ??? Which one will be Cannes winner this year, they aren't sure themself ! ahahah !
For me this one is the best !

caveman's picture
caveman
127 pencils

Does not work at all. Since when are mobiles making babies sleepy? Really made up connection.

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