Volkswagen: Thief

Fire and theft won't scare you anymore.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Photographer: Wrinkler&Noah
Published: August 2008

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skeMaMen's picture
426 pencils

Am I missing something? What's the point...?

>>> Designed to be signed...

ricklongo's picture
1244 pencils

It's a thief playing with fire in a 'comic' situation... meaning you'll laugh at them, and not be scared.

Personally, I don't think it works.

SeanMartin's picture

The last bunch of VW caddy ads were just enigmatic. I'm not sure if this is any improvement.

brhavig's picture
199 pencils

Not that clever.

sneakyhands's picture
1857 pencils

i get the feeling they found this picture before the idea.

shahidali's picture
4063 pencils

which one is scary, the thief or the ad?


fractalrene's picture
1506 pencils

I didn't even saw the credits, but I already knew that the ad was from DDB Milan. That should say something.

Zane's picture
110 pencils

This is cool. very strange, but cool because of it's strangeness.

addelyn's picture
2 pencils

fire and theft dun scare you anymore??
izit mean that they'll easily attack the owner???
i dun get the meaning...

SWReedy's picture
30 pencils

wow this is bad.

how long were you scouring stock photography for before you came up with this?

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