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Volkswagen: The Beetles

Volkswagen: The Beetles
Your rating: None Average: 8.3 (26 votes)

Advertising Agency: Bates Reklamebrya, Oslo, Norway
Copywriter: Frode Karlberg
Photographer: Knut Bry

38 Comments

vexguy's picture 93 pencils

Great,Great work especially for "Rock Lovers" ha ha....cheers

sherman's picture 153 pencils

wow funny concept and nice photography!

Psycho Pirate's picture 55 pencils

This ad has been around for awhile. Year 2000 or so, right? When I first saw it then, I thought I'd love to own a shirt with that image.

fersvax's picture 1224 pencils

WTF??? Year 2000??? It's like from 1960's.

The concept and the ad look "bernbachian" (meaning old thinking). I mean, I love Bernbach's stuff, but not for 2007.

FER.

addyhoch10's picture 2599 pencils

very nice

ellehcimeo's picture 3534 pencils

Meh. I've just seen this album cover used so many times in other ads and pieces of artwork. It's too obvious.

Rog's picture 6110 pencils

with you, Elle.
VW's first Sales Manager would have had this thought.

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture 3534 pencils

Great, let's go dance in the fields now!

Rog's picture 6110 pencils

To anything but the Beatles.

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture 3534 pencils

Deal.

Rog's picture 6110 pencils

I know. Blue Oyster Cult!
That 'reaper' riff reminds me of Message in a Bottle.
Eeyo! Eeyo! Eeeeeeeeeyaaaaaaaaayooooooooooooh!

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture 3534 pencils

Do the people you work with appreciate you? I hope so. You are freakin' hellarious! (yes, I meant that typo)

slim's picture 1047 pencils

I found it rather punny.

popdistortion's picture 1612 pencils

It's such a cheesy pun that it actually is kind of fun. Good work.

Shut Theory's picture 517 pencils

mmm, not sure i undestand this one

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ellehcimeo's picture 3534 pencils

This link should clear things up for you: http://en.wikipedia.org/wiki/Abbey_Road_(album)

Shut Theory's picture 517 pencils

ohh, well im not a beatle fan... which brings me to: who came first: the beatles or volks beatle?
http://shut.elmota.com

regards_______________________
http://shut.elmota.com

Thiago Aranha's picture 121 pencils

the volkswagen one is spelled "beetle"

Lorem Ipsum dolor sit amet...

Shut Theory's picture 517 pencils

oh wow, i just discovered TODAY that the word beatle does not exist in the dictionary! (english i mean) thnx!

regards_______________________
http://shut.elmota.com

Advertising Pawn's picture 421 pencils

Nice pun. Just out of pure curiosity, it's not seem like the same street, is it ?

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addicted2koffee's picture 26 pencils

If you check the link that 'ellehcimeo' supplied above, you'll see it is the same street. The buildings match, but it seems to have been shot at a different time of year, so all the trees are bare. They've even got a couple of the same cars parked in the background. A London cab and an old white VW Beetle.

Advertising Pawn's picture 421 pencils

Yeah, I noticed the nice details (cars in the back) but the street really seemed different. Guess I'll have to change my eyes again.

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jorge21's picture 315 pencils

chevere pero la idea ya se a usado!

Jorge Bryson

diegtf36's picture 14 pencils

nice ad

adonis's picture 22 pencils

the pun might be obvious but that doesn't mar the beauty of the ad. very likeable.

Nthngmn's picture 628 pencils

horrible. no relevance whatsoever. "Well, since they're called beetlessss......."

DanteFarla's picture 40 pencils

It's done many times.
Same idea. A little different execution.
I loved beatles but not this ad

teenie's picture 1906 pencils

Love it! Although the angle feels a little off. But I may be misremembering. What makes it work is that the Abbey Road cover features that white VW Beetle in the background. So Beetle + Beatle = new Beetle. Quick, clever idea.

Rog's picture 6110 pencils

Yeah, yeah, yeah...

Nope.

>>>> That's not an ad. THIS is an ad.

reklamesut's picture 79 pencils

I think something is wrong, they must put the cars at the concert platform, not on a street.

ivan's picture

This ad is inspired by the famous Beatles album cover Abbey road:

reklamesut's picture 79 pencils

Ok. got it! :)

Beatboxer's picture 1523 pencils

Hmmm. Street looked much nicer in the 60's.
I like the creative thought behind this.

Guest's picture

Hello! Good Site! Thanks you! quegmmtaem

babysnipes's picture

can supply such.contact now

Guest's picture

Is someone know where this ad posted ?

I mean in which magazine or newspaper?

Thanks..

Guest's picture

i think the ad is great.
this picture was taken today so the scenery on abbey road has changed a bit.
also beetles are much larger in size than the beatles so the perspective looks a little off of the album cover. also the picture was taken at a different time of year and a different time of day than the album cover so the sun isn't in the same place and the leaves are gone. this was probably taken in the early morning before traffic came through.

i'm a huge beatles fan and huge beetles fan so this image i think is wonderful. very creative, probably one of the best remakes of the abbey road scene that i've ever scene.

Guest's picture

this is the greatest VW ad yet, where can i buy a poster of it??? please help!

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