Volkswagen: Swing

Drive carefully.

Advertising Agency: DDB Buenos Aires, Argentina
Executive Creative Directors: Hernán Jáuregui, Pablo Batlle
Creative Directors: Lisandro Grandal, Fernando Tchechenistky
Art Director: Alejandro Hara
Copywriter: Emilio Yacón
Account Manager: Cecilia King
Producer: Nelson Zeljkovich
Published: 2011

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13 comments

shahidali's picture
shahidali
4063 pencils

Superb idea and good execution.

shahid

olaoluwa's picture
olaoluwa
36 pencils

love it

phillsucks's picture
phillsucks
133 pencils

Gorgeous

joaquinsalim's picture
joaquinsalim
20 pencils

smart and fun!

Joaquin Salim
www.joaquinsalim.com

Bife's picture
Bife
101 pencils

That's cool! Imagine a VW Passat, 280 HP, but just 8 km/h. Great idea, social responsability.

colombiad's picture
colombiad
34 pencils

una buena busqueda para ejecutar el concepto, buena idea!.

SF's picture
SF
122 pencils

poor kid who had to pose like that! haha

lancesison's picture
lancesison
15 pencils

Cool ad.

ryantammkt's picture
ryantammkt
210 pencils

simple concept, cool message, well done, good ad!

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

on target,

simply. . . like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
1024 pencils

Very witty.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

dumb-dumber's picture
dumb-dumber
33 pencils

Great idea

AD-rian's picture
AD-rian
261 pencils

Well, this definitely deserved the Cannes Lion. Witty, sharp and true. Everyone can relate to how this feels. Kudos!

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