Volkswagen: Surrounded by safety, 2

Volkswagen. Surrounded by safety

Advertising Agency: Try/Apt, Norway
Chief Creative Directors: Petter Bryde, Thorbjørn Ruud
Copywriter: Petter Bryde
Art Director: Thorbjørn Ruud
Retoucher: Thomas Bråten
Photographer: Sigve Aspelund
Published: August 2012

16 comments

vote4pedro's picture
vote4pedro
4601 pencils

Doesn't make me want to buy a car. Just makes me think they're old and about to die.

Troll's picture
Troll
648 pencils

Baahahaha. Comment of the year.

mmackinven's picture
mmackinven
1608 pencils

How is a blanket safety? Will it save them from a car smashing through the wall?

Patrick Doyle's picture
Patrick Doyle
3 pencils

where can i buy the blanket? I like the design!

kalpesh78's picture
kalpesh78
2580 pencils

very touchy. but i don't think its in VW land.

ideas....30 minutes nahi toh free.

dearturki's picture
dearturki
311 pencils

the car on blanket, OMG!!! you some might dont know this is a car ad.

artcurie's picture
artcurie
347 pencils

no

lemonAd's picture
lemonAd
343 pencils

Seriously? The safety blanket?

when life gives you lemons make a lemonade stand.

Statler and Waldorf's picture
Statler and Waldorf
70 pencils

The cars paint wasn't dry when it ran over the blankets' previous owner

Thisshowsucksthatswhyweareonit

kleenex's picture
kleenex
37411 pencils

They certainly have a concept, but I am not so sure that it will sell a car.

kleenex's picture
kleenex
37411 pencils

They certainly have a concept, but I am not so sure that it will sell a car.

Statler and Waldorf's picture
Statler and Waldorf
70 pencils

You call this a concept? Now if it was a condom....

Thisshowsucksthatswhyweareonit

andylefty's picture
andylefty
4537 pencils

I think it's cute. Not spectacular but it is what it is. Slightly different for VW.

walter.s's picture
walter.s
30 pencils

no

Nike Diesel's picture
Nike Diesel
13385 pencils

Great work. Nice strategy from VW.

rastaparta's picture
rastaparta
158 pencils

seriously?? drive sleeping?

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