Volkswagen: Surprise

No surprises for you. Volkswagen Service.

Advertising Agency: DDB, Milan, Italy
Creative director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Maria Chiara Alegi
Photographer: Winkler & Noah
Published: December 2008

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39 comments

Guest's picture
Guest

nice job!!

john doe's picture
john doe
1571 pencils

like it too

Guest's picture
Guest

I like it.

Guest's picture
Guest

Made me smile.. Simple but good.

Todster35's picture
Todster35
94 pencils

I don't like the 'for you' bit. I think it would be better as:

Volkswagen Service. No Suprises.

Guest's picture
Guest

I agree. or the other way around.
no surprises. volkswagen service.

Guest's picture
Guest

Yaaaaaaaaaaaawwwwwwwwnnnnnnnn

next.

Guest's picture
Guest

yay!

Guest's picture
Guest

Come on, this is shit.
Literal and boring.

Guest's picture
Guest

yahoo!

Guest's picture
Guest

Student work.

Rejected.

Guest's picture
Guest

Cannes Gran Prix 2009

Guest's picture
Guest

pffffffffffffffffffffffffffff

Guest's picture
Guest

was that sarcastic????

Guest's picture
Guest

No surprise even in this ad.
Very first thought.

Guest's picture
Guest

so, someone opened the present, took the gift out, and now we are looking at the empty box. right?

and no, the line doesn't make the ad work.

Guest's picture
Guest

Good one.
With the "tragedy" one we can say ddb Milan is getting better with VW.

Guest's picture
Guest

Yes. And we can say you work in ddb Milan...

Guest's picture
Guest

someone open the present and didnt find anything inside. There are no surprises thanx to VW service. No bad surprises at least. I think this could be better if they use it as a direct marketing

LeeHarvey's picture
LeeHarvey
3045 pencils

Good point!

crosscolours's picture
crosscolours
8 pencils

sssssssssso good!~

Guest's picture
Guest

just an empty play on words.

ORISHAS76's picture
ORISHAS76
344 pencils

buen concepto, mala la ejecución.

Guest's picture
Guest

Ma perché li mandate in giro?

Guest's picture
Guest

ok thought except everyone likes surprises if they are wrapped in a box and are a present.

the line would work better with a different visual of an unpleasant surprise not occurring, that's why I'm a CD and you're not.

Guest's picture
Guest

Yeah, no surprise for me.

whitespace's picture
whitespace
1953 pencils

lol. nice.

pawan nimrani's picture
pawan nimrani
44 pencils

nice job

sneakyhands's picture
sneakyhands
1857 pencils

i guess the weight should've been my first clue, but if i unwrapped an empty box, it would surprise me. this might work better if the wrapping was transparent, shaped like the gift, or just said something like, "They're Socks!"

unstatusfied's picture
unstatusfied
54 pencils

I love the works where it's all about copy.

picktokyo's picture
picktokyo
1404 pencils

no surprise in this ad either

Guest's picture
Guest

its realy smart

picktokyo's picture
picktokyo
1404 pencils

1/10

rourke's picture
rourke
49 pencils

genial and simple.

Guest's picture
Guest

Con un estudiado color y una acertada composición Alessandro Campani ha hecho que la foto de una caja vacia parezca elegante.

Guest's picture
Guest

No suprise!

Guest's picture
Guest

idiots. 'no surprise' here captures the essence of no unwanted or hidden costs
for a branded service...

Guest's picture
Guest

Sucks !

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