Volkswagen: Surprise
No surprises for you. Volkswagen Service.
Advertising Agency: DDB, Milan, Italy
Creative director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Maria Chiara Alegi
Photographer: Winkler & Noah
Published: December 2008
39 comments
nice job!!
like it too
I like it.
Made me smile.. Simple but good.
I don't like the 'for you' bit. I think it would be better as:
Volkswagen Service. No Suprises.
I agree. or the other way around.
no surprises. volkswagen service.
Yaaaaaaaaaaaawwwwwwwwnnnnnnnn
next.
yay!
Come on, this is shit.
Literal and boring.
yahoo!
Student work.
Rejected.
Cannes Gran Prix 2009
pffffffffffffffffffffffffffff
was that sarcastic????
No surprise even in this ad.
Very first thought.
so, someone opened the present, took the gift out, and now we are looking at the empty box. right?
and no, the line doesn't make the ad work.
Good one.
With the "tragedy" one we can say ddb Milan is getting better with VW.
Yes. And we can say you work in ddb Milan...
Hahaha
someone open the present and didnt find anything inside. There are no surprises thanx to VW service. No bad surprises at least. I think this could be better if they use it as a direct marketing
Good point!
sssssssssso good!~
just an empty play on words.
buen concepto, mala la ejecución.
Ma perché li mandate in giro?
ok thought except everyone likes surprises if they are wrapped in a box and are a present.
the line would work better with a different visual of an unpleasant surprise not occurring, that's why I'm a CD and you're not.
Yeah, no surprise for me.
lol. nice.
nice job
i guess the weight should've been my first clue, but if i unwrapped an empty box, it would surprise me. this might work better if the wrapping was transparent, shaped like the gift, or just said something like, "They're Socks!"
I love the works where it's all about copy.
no surprise in this ad either
its realy smart
1/10
genial and simple.
Con un estudiado color y una acertada composición Alessandro Campani ha hecho que la foto de una caja vacia parezca elegante.
No suprise!
idiots. 'no surprise' here captures the essence of no unwanted or hidden costs
for a branded service...
Sucks !