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Street

Agency: 
Published/Aired: 
June 2013
Description: 

The VW front assist.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Directors: Lukas Grossebner, Gustavo Vieira Dias
Art Directors: Mike Nagy, Peter Mayer
Copywriters: Mike Nagy, Lukas Grossebner, Gustavo Vieira Dias

Comments (7)

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Highest Rated

Sjobs94's picture
Sjobs94
Activity Score 80

interesting

hmaffia's picture
hmaffia
Activity Score 746

Took 2 minutes to understand it.

certaintly's picture
certaintly
Activity Score 3994

this is the only one of the 3 that's passable

Meredith Singh's picture
Meredith Singh
Activity Score 407

I have a theory... but could someone explain this to me anyway?

My_friend_Goo's picture
My_friend_Goo
Activity Score 292

The letters that are underlined = Tree

Meredith Singh's picture
Meredith Singh
Activity Score 407

OK, I admit that I didn't figure it out. In my defence, I think I looked at the boar one first. Why would there be a boar in the middle of a billboard? I get a tree in a street and a car on a carriageway. Also, I never get how countries like Austria produce a campaign in English. How does that work?

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Not only are "word within a word" ads as old as the universe, but I'd also like to see the original ads in German (if they actually exist, that is).

Sjobs94's picture
Sjobs94
Activity Score 80

interesting

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