Volkswagen: Street

The VW front assist.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Directors: Lukas Grossebner, Gustavo Vieira Dias
Art Directors: Mike Nagy, Peter Mayer
Copywriters: Mike Nagy, Lukas Grossebner, Gustavo Vieira Dias

June 2013


hmaffia's picture
745 pencils

Took 2 minutes to understand it.

certaintly's picture
3994 pencils

this is the only one of the 3 that's passable

Meredith Singh's picture
Meredith Singh
397 pencils

I have a theory... but could someone explain this to me anyway?

My_friend_Goo's picture
292 pencils

The letters that are underlined = Tree

Meredith Singh's picture
Meredith Singh
397 pencils

OK, I admit that I didn't figure it out. In my defence, I think I looked at the boar one first. Why would there be a boar in the middle of a billboard? I get a tree in a street and a car on a carriageway. Also, I never get how countries like Austria produce a campaign in English. How does that work?

GrumpyArtDirector's picture
858 pencils

Not only are "word within a word" ads as old as the universe, but I'd also like to see the original ads in German (if they actually exist, that is).

Sjobs94's picture
56 pencils


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