Volkswagen wanted to create a sub-brand for their Parts, Service and Accessories business. The challenge was to unify the three different businesses under one umbrella - Volkswagen Original. To launch the brand, PALM + HAVAS developed three posters that clearly communicate the danger of not using Volkswagen Original for your Volkswagen.
Print advertisment created by Havas, Canada for Volkswagen, within the category: Automotive.
Sure, you can find less expensive parts — but at what cost?
Parts. Service. Accessories.
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