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Stop sign

Agency: 
Published/Aired: 
February 2010
Description: 

Volkswagen wanted to create a sub-brand for their Parts, Service and Accessories business. The challenge was to unify the three different businesses under one umbrella - Volkswagen Original. To launch the brand, PALM + HAVAS developed three posters that clearly communicate the danger of not using Volkswagen Original for your Volkswagen.

Sure, you can find less expensive parts — but at what cost?
VolkswagenOriginal
Parts. Service. Accessories.

Advertising Agency: Palm + Havas, Canada
Creative Director: Pascal De Decker
Copywriter: Stuart Macmillan
Art director: Tony Hird, Etienne Bessette
Account Executive: George Barbas
Production: Gabrielle Lamarche
Photographer: Martin Girard (Shoot Studio)

Comments (10)

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Highest Rated

pencilhead's picture
pencilhead
Activity Score 231

meh

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Nice.

bobby666's picture
bobby666
Activity Score 1460

good.

ek kanya's picture
ek kanya
Activity Score 814

theres somethingabout VW. always loved their ads. great work, Palm-havas!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Hibon's picture
Hibon
Activity Score 3736

VW ad's are good because the brand/client is "open-minded". nice work!

Simple ideas are the best !

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This ad currently has a 3.5 rating with 12 votes (and all comments are positive). WTF?

Franky, this ad is better than 99% of the Print posted this week.

monsieurange's picture
monsieurange
Activity Score 520

Nice

Dzsoi's picture
Dzsoi
Activity Score 8114

I don't like the copy. It could be shorter, more edgy, like I dunno... "Less expensive parts would cost you more." or something.

Sven Gali's picture
Sven Gali
Activity Score 845

simple. effective smart

jbuckingham's picture
jbuckingham
Activity Score 901

Yep i like it a lot

pencilhead's picture
pencilhead
Activity Score 231

meh

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