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Speed

Agency: 
Published/Aired: 
July 2012
Description: 

The all-new Jetta. 0 to 100 in 11.9 seconds.

Advertising Agency: DDB Mudra, Mumbai, India
Chief Creative Officer: Sonal Dabral
National Creative Director: Rajeev Raja
Creative Directors: Sreejith Kodoth, Ranjit Sasidharan
Copywriter / Art Director: Sreejith Kodoth
Computer Artist: Y. Dhaneshwar Singh
Vice President: Anurag Tandon

Comments (23)

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Highest Rated

fractalrene's picture
fractalrene
Activity Score 1504

haha, good idea. needs some more work in the art direction (shadows too dark, maybe another more intesting angle...)

alausa's picture
alausa
Activity Score 1420

Neat.

pecht's picture
pecht
Activity Score 2

Ok, so this means the car has no power control?

VampAd's picture
VampAd
Activity Score 1151

Dude. C'mon.

Fera Groove's picture
Fera Groove
Activity Score 205

Student work.

000333's picture
000333
Activity Score 2

Plagiarism

manzoordesign's picture
manzoordesign
Activity Score 147

Ooooops!

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Milan Solanki's picture
Milan Solanki
Activity Score 994

forced, unrealistic, fcuked-up

kleenex's picture
kleenex
Activity Score 44107

HUH!?!?!?!?

Knownware's picture
Knownware
Activity Score 12

Not bad!

slimwhipme's picture
slimwhipme
Activity Score 85

the idea wouldn't be bad if the car would do 0-100 in 5 or 6 secs, but almost 12 secs? come on... that is an absolutely average acceleration, doesn't deserve an ad like this...

JordanJCaron's picture
JordanJCaron
Activity Score 27

Agreed! And since when is bragging that 1-100 in 11.9 seconds worthy?

bate_palmas's picture
bate_palmas
Activity Score 1479

errrr, yeah ok, but you're kind of saying that speeding up at that rate is a bad thing.

ANyway, I've seen much better ads to communicate the same thing.

joelapompe's picture
joelapompe
Activity Score 3833
metis's picture
metis
Activity Score 413

Ouch that's tough, it's a lovely idea.

mad4creativity's picture
mad4creativity
Activity Score 54

they will never appreciate "India"........
thnxs to them who appreciated
kudos ...smart idea...

mad4creativity's picture
mad4creativity
Activity Score 54

art is nice too

Chopper's picture
Chopper
Activity Score 1015

Good.

andylefty's picture
andylefty
Activity Score 4535

Half and half.

SFBen's picture
SFBen
Activity Score 26

This doesn't make any sense.

jackblack's picture
jackblack
Activity Score 2355

Ahhhh speed bumps. It was very clever 30 years ago.

fotdot's picture
fotdot
Activity Score 673

Bad idea and bad retouching by artist.

adamr's picture
adamr
Activity Score 98

what does it mean? that jetta has bad breaks?

fractalrene's picture
fractalrene
Activity Score 1504

haha, good idea. needs some more work in the art direction (shadows too dark, maybe another more intesting angle...)

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