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Space Cross in the legend of the headless mule

Agency: 
Published/Aired: 
September 2011
Description: 

Print advertisment created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero

Comments (7)

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Highest Rated

Hawrys's picture
Hawrys
Activity Score 198

nice ads!

Hadrons's picture
Hadrons
Activity Score 6041

I like the fact they used an old story to fit in their car although the mule looks like a horse...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture
iambusy
Activity Score 2219

yea..horse...

busy.

Andrej's picture
Andrej
Activity Score 656

I reeeealy like these. Art direction is fun.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very good one

andylefty's picture
andylefty
Activity Score 4535

Nice illu.

Billoughsby's picture
Billoughsby
Activity Score 5142

Looks like someone had fun doing this, which is certainly a plus. From an AD standpoint, I think it would have been better cropped, i.e. as an old poster, and not an old poster affixed to a barn door. That's a small detail, but I think omitting the wood would have lightened and un-busied the feeling while at the same time giving a little more room to the main event.

Fun, though. Has stopping power.

That's it.

Hawrys's picture
Hawrys
Activity Score 198

nice ads!

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