Volkswagen: Space Cross in the legend of the headless mule

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero
Published: September 2011

7 comments

Hadrons's picture
Hadrons
5892 pencils

I like the fact they used an old story to fit in their car although the mule looks like a horse...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture
iambusy
2219 pencils

yea..horse...

busy.

Andrej's picture
Andrej
656 pencils

I reeeealy like these. Art direction is fun.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good one

andylefty's picture
andylefty
4539 pencils

Nice illu.

Billoughsby's picture
Billoughsby
5091 pencils

Looks like someone had fun doing this, which is certainly a plus. From an AD standpoint, I think it would have been better cropped, i.e. as an old poster, and not an old poster affixed to a barn door. That's a small detail, but I think omitting the wood would have lightened and un-busied the feeling while at the same time giving a little more room to the main event.

Fun, though. Has stopping power.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hawrys's picture
Hawrys
194 pencils

nice ads!

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