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Souvenir, Toscana

Agency: 
Published/Aired: 
June 2010
Description: 

We won’t let a hitch be your first memory. Volkswagen Service. Open even on summer.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Illustrator: Angelo Rasile / Volume 14
Photographer: FM Photographers

Comments (15)

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Highest Rated

Joele's picture
Joele
Activity Score 287

Brilliant!

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

I get that the service is open all the time, but why is the car broken down in the first place. This isn't giving me confidence in the brand. Also the last part of the line should read "open even during summer"

Hiperion's picture
Hiperion
Activity Score 3138

I love it (altough it´s italian)

paumarques's picture
paumarques
Activity Score 1312

és la primera campanya de volkswagen que no m'agrada. aquest concepte està trilladissim!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

rubbish!

jponino's picture
jponino
Activity Score 601

sucks

Guest's picture
Guest

AWFUL

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

Awful

miko1aj's picture
miko1aj
Activity Score 3086

Great idea. So simple and nicely executed.

angieraj's picture
angieraj
Activity Score 428

Isn't the copy grammatically wrong?? Seems like a forced effort.

Cognito Ergo Sum

Dzsoi's picture
Dzsoi
Activity Score 8073

I don't think the car should be already fixed. Read the copy right: with Volkswagen Service, no car-related problem during the holiday will become a memory (like a painted plate) because it will be fixed in a minute and you will forget about that.

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

I didn't get the point..

fragile's picture
fragile
Activity Score 14

So...

Guest's picture
Guest

What's so difficult in that idea? Without VW Service, the greatest memory of your holyday may become a car related problem. But luckly, the Service is available all summer long.

dollypoppin's picture
dollypoppin
Activity Score 1423

Simple yet clear.

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"Nihil sub sole novum"

Joele's picture
Joele
Activity Score 287

Brilliant!

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