Volkswagen: Sound

The new Golf. Sometimes the only one you have to beat is yourself.

Advertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Art Director: Shish Patel
Copywriter: Sam Oliver
Photographer: Vincent Fournier c/o Carole Lambert
Head of Art: Grant Parker
Art Buying: Daniel Moorey
Production: Still Productions
Published: January 2009

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7 comments

Guest's picture
Guest

Even Laos would have done a good job. Just because it is from London does not make creative.
The worst campaign I have seen for VW... If you don't have anything to say, keep your mouth shut.

Guest's picture
Guest

Dull

Guest's picture
Guest

totally average car ad...the picture of the product with a quazi creative headline...hey u should send it to the rest of all europeans agencies and tell them to adapt this bc it is a great campaign from london UK...

unstatusfied's picture
unstatusfied
54 pencils

mmmmmmm... isn't a fresh trick...

Ahasan's picture
Ahasan
32 pencils

these are not different guys...its one guy only

ranbandi69's picture
ranbandi69
12 pencils

can someone tell me why same person everywhere. cost cutting?

slip's picture
slip
919 pencils

Hot little ride :) That's about it.

The same person in the ad plays on the copy: "Sometimes the one you have to beat is yourself"

SJB

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