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Snow White

Agency: 
Published/Aired: 
April 2013
15926
Description: 

Print advertisment created by DDB, Spain for Volkswagen, within the category: Automotive.

New Volkswagen Touran with specific safety pack for children.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Directors: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall

Comments (6)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I like the visual, but what's this safety pack? Now I still don't know what it is or what it does.

certaintly's picture
certaintly
Activity Score 3994

i think theyre saying that snow white is protected from the witch because she's in the car.

in my opinion it's too much of a stretch, hard to understand, and even forced

kleenex's picture
kleenex
Activity Score 48481

I agree. They have a concept, but one that fails.

fotdot's picture
fotdot
Activity Score 673

Funny.

jackblack's picture
jackblack
Activity Score 2355

Not a good link with using Snow White. First off, there are no dwarfs in the car. Secondly, dwarfs are not kids.

tatamarangon's picture
tatamarangon
Activity Score 142

good art

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