Improved grip in winter.
Volkswagen snow tires service.
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account: Davide Bergna
Art Buyer: Michela Braganti
Photographer and Postproduction: Dock 75
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23 Comments
snow sticks better to the front window? does not work!
Agreed.
It's very simple.
DDB good work.
For me it's interesting really.
A good intuition and a good production.
I like when advertising is simple.
I like it!
DDB makes good works for Volkswagen.
This campaign is nice because the idea is simple and clear.
Brilliant visual expression.
Very confused.
Don't get the idea.
Quello che volevate dire: pneumatici che aderiscono bene alla neve.
Quello che questo visual dice: neve che aderisce bene sul finestrino (impedendo la visibilità e facendo schiantare la macchina).
Stop complimenting your own work or your friend's work.
Nice
nice visual, but wrong inside. snow should not stick on tires, windows or what ever...
Definitely a disconnect between copy and visual here for me. I agree that the visual is very, very nice, and even thought provoking, but the thought is wrong. What I get here is that "winter/snow sticks/grips to something," not improved tire grip. Suction cups on the tire would support the copy, but that's been done I think.
Not agree absolutely!!!
The message is clear if the tyre meets the snow and if the snow meets the tyre.
There is gripping ability in both ways.
This solution is nice, more interesting.
...when the tyre will meet the snow there will be a perfect union.
I understand this.
Good campaign. Good idea.
Come si fa a non riconoscere una obiettiva chiarezza del messaggio.
Come si fa a vederci il finestrino, come si fa
a parlare di incidenti ecc ecc...
Non scherziamo. Ragioniamo invece di inventare per forza un commento negativo.
Questa è una bella metafora.
Rappresentare visivamente che è la neve ad avere il potere di aderenza ad un pneumatico è ancora
più forte. A me piace. Non sbancherà sui tavoli delle giurie di Cannes ma fa la sua bella figura.
Complimenti comunque.
Quindi il fiocco a cosa è attaccato? All'aria?
E' una campagna sbagliata. Punto.
Avete voluto fare uno più uno (inverno più aderenza) ed è venuto fuori tre.
Punto.
complicated
GiBo
The ad looks great. The image of a snowflake with a sucker cup is exquisite! However the logic of the ad is flawed in that quite simple one doesn't want snow to have improved grip! A major problem for a piece of communication!
this IS nice. its a pretty good idea
is it half cooked or half uncooked? its half uncooked!
yeah. i agree with Pombooie too. "However the logic of the ad is flawed in that quite simple one doesn't want snow to have improved grip"
is it half cooked or half uncooked? its half uncooked!
eh.
www.tytpol.com
Bad as hell.
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
bad art direction