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Volkswagen: Slow world

Volkswagen: Slow world
Your rating: None Average: 8 (4 votes)

When you drive a Golf GTI the world look so different.

Advertising Agency: Mackenna&Armstrong, Santiago, Chile
Creative Director/Art Director: Felipe López
Copywriter: Mauricio Galaz
Illustrator: Rodrigo Barrionuevo
Additional credits: Mackenna&Armstrong Crew
Published: June 2007

Comments

vincent's picture 28 pencils

:)!

adthtsucks's picture 56 pencils

done done done - accross categories. aracha maave araikkathey pa.

burnhard's picture 395 pencils

copy is wrong.

slim's picture 1047 pencils

art is wrongerer.

Louis1975's picture 12 pencils

Nice one but unfortunately already done by Nike: http://adsoftheworld.com/media/print/nike_snails

Next one.

Stigset's picture 1461 pencils
otto54's picture 375 pencils

So when you drive a Golf GTi all the rest go slow???
mmmm very creative and above all never seen before...

----------------------------
Advertising pass, pasta remain...

onemilkid's picture 111 pencils

There is so much wrong about this sujet. The Golf is Version IV instead of the current (and 5 year old) Golf V. The logo looks like a bad rgb-to-cmyk-and-back-convert-color-disaster und they didn't even use the Volkswagen headline font.

twelve_noon's picture 590 pencils

volkswagen has a totally different production line in latin america so Golf V which was recently released looks more like a IV..

mowitsch's picture 84 pencils

I guess, they also have a totally different production line according their advertising - they prefer more the crappy-look-more-like- a-student-work-style.
Usually there are much better works from chile.

twelve_noon's picture 590 pencils

maybe the world just LOOKS different... what's with all these ads with wrong copy lately! It's embarassing..

PaulyG_fill in the blank's picture 1154 pencils

i couldn't agree more. makes me think that advertising is about nothing more than pretty pictures these days.

Disco Munky's picture 3839 pencils

4/10

Doin' it for the points

chriscoast's picture 74 pencils

also done in romania for renault

**!BULLSEYE!**

orgutcayli's picture 19 pencils

We did it in Turkey for Renault at June 2006..
And I didn't heard Romania did it also..

Here is the link:
http://www.flickr.com/photos/orgutcayli/274671051

-----------------------------------------------

Örgüt Çaylı
Art Director

P U B L I C I S Y O R U M
orgut.cayli@publicisyorum.com

Eightball's picture 200 pencils

When you drive this, everything seems to be slower.
Sorry, but this is the first thougt you have for a fast car.

@orgutcayli: Don't be proud of doing it earlier. You are maybe the 100th.

orgutcayli's picture 19 pencils

Eightball: I think you did't get it.. It's not about "being proud", I just wanted to give info..
100th?.. I don't think so as I did't see any similar work before mine..

-----------------------------------------------

Örgüt Çaylı
Art Director

P U B L I C I S Y O R U M
orgut.cayli@publicisyorum.com

Petero's picture 4 pencils

Nice, simple and creative.

First impression: The car is fast.
Second impression: Drive this car is a different experience.

7/10

**The typography is good, I have all the family of the Volkswagen typography and is ok.

ooops's picture 448 pencils

off of my eyes, simplicity, done.

Petero's picture 4 pencils

Jejejeje... no comment. The life is beauty.

Spanky's picture 2023 pencils

aside from it being a crap idea, the golf gti isn't fast. it's average at best. it might help if they'd started with an actual product attribute.

Vicky's picture 377 pencils

The car looks as slow as the snails, like parked in the middle of the street...doesnt need the copy too.
Is Obvious and boring.

Phil's picture

im a 95 golf driver and i loooooove this idea ;p well done

daprankster's picture 426 pencils

this is with the GTI, so imagine what could be with the R32!!
i like the idea, simple, clear, works everywhere

McBain5000's picture 115 pencils

love the chinglish!

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