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Volkswagen: Slow world
When you drive a Golf GTI the world look so different.
Advertising Agency: Mackenna&Armstrong, Santiago, Chile
Creative Director/Art Director: Felipe López
Copywriter: Mauricio Galaz
Illustrator: Rodrigo Barrionuevo
Additional credits: Mackenna&Armstrong Crew
Published: June 2007
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done done done - accross categories. aracha maave araikkathey pa.
copy is wrong.
art is wrongerer.
Nice one but unfortunately already done by Nike: http://adsoftheworld.com/media/print/nike_snails
Next one.
A bit like this one as well: http://adsoftheworld.com/media/print/motocab_snails
So when you drive a Golf GTi all the rest go slow???
mmmm very creative and above all never seen before...
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Advertising pass, pasta remain...
There is so much wrong about this sujet. The Golf is Version IV instead of the current (and 5 year old) Golf V. The logo looks like a bad rgb-to-cmyk-and-back-convert-color-disaster und they didn't even use the Volkswagen headline font.
volkswagen has a totally different production line in latin america so Golf V which was recently released looks more like a IV..
I guess, they also have a totally different production line according their advertising - they prefer more the crappy-look-more-like- a-student-work-style.
Usually there are much better works from chile.
maybe the world just LOOKS different... what's with all these ads with wrong copy lately! It's embarassing..
i couldn't agree more. makes me think that advertising is about nothing more than pretty pictures these days.
4/10
also done in romania for renault
We did it in Turkey for Renault at June 2006..
And I didn't heard Romania did it also..
Here is the link:
http://www.flickr.com/photos/orgutcayli/274671051
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Örgüt Çaylı
Art Director
P U B L I C I S Y O R U M
orgut.cayli@publicisyorum.com
When you drive this, everything seems to be slower.
Sorry, but this is the first thougt you have for a fast car.
@orgutcayli: Don't be proud of doing it earlier. You are maybe the 100th.
Eightball: I think you did't get it.. It's not about "being proud", I just wanted to give info..
100th?.. I don't think so as I did't see any similar work before mine..
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Örgüt Çaylı
Art Director
P U B L I C I S Y O R U M
orgut.cayli@publicisyorum.com
Nice, simple and creative.
First impression: The car is fast.
Second impression: Drive this car is a different experience.
7/10
**The typography is good, I have all the family of the Volkswagen typography and is ok.
off of my eyes, simplicity, done.
Jejejeje... no comment. The life is beauty.
aside from it being a crap idea, the golf gti isn't fast. it's average at best. it might help if they'd started with an actual product attribute.
The car looks as slow as the snails, like parked in the middle of the street...doesnt need the copy too.
Is Obvious and boring.
im a 95 golf driver and i loooooove this idea ;p well done
this is with the GTI, so imagine what could be with the R32!!
i like the idea, simple, clear, works everywhere
love the chinglish!