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Skiers

Agency: 
Published/Aired: 
February 2010
Description: 

Not every city slicker is as confident on the snow.
The New Volkswagen Multivan. 7 seats, 4-wheel drive 4Motion

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art director: Armando Viale
Copywriter: Valerio Le Moli
Post Production: Carioca
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon

Comments (19)

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Highest Rated

kgeiger's picture
kgeiger
Activity Score 7287

I can appreciate the idea [as explained by apseudobeing], but I somehow think that the execution has fallen short....

morse's picture
morse
Activity Score 17364

So the car performs better than skiers? What is the message here?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

consolidated.db's picture
consolidated.db
Activity Score 545

I think you'll find it's a play on words. 'City Slickers' in the copy refers to other city vans with which it competes, but the visual makes out city slickers to be weekend skiers.

So the message is that this VW van is better that it's competitors in the snow.

Hope this clears things up.

Cheers!

rolling.stone's picture
rolling.stone
Activity Score 2741

agree

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~ Quite obviously, I have gathered no moss ! ~

Brain-Art's picture
Brain-Art
Activity Score 1101

Good image

sold's picture
sold
Activity Score 3305

italians... italians, no way to do good job in advertising.

felice's picture
felice
Activity Score 73
hilazon's picture
hilazon
Activity Score 150

weird

Gualcor's picture
Gualcor
Activity Score 978

I didn't get it either...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Whiff.

Hibon's picture
Hibon
Activity Score 3736

I think this brand needs something new...all these new "VW easy jokes" on ads are getting...boring.

Simple ideas are the best !

monsieurange's picture
monsieurange
Activity Score 520

Muy dificil hacer cosas buenas para VW. En este caso, no se pudo.

shitix-'s picture
shitix-
Activity Score 234

cant feel this.

Mandark's picture
Mandark
Activity Score 407

this ad reminds me of the first time i tried to sky. i just put the skis paralel to eachother and started speeding downhill. the skyslope finished i crossed a road and ended up in a wooden fence. not a plesant experience. i imagine if a car drove by that road i would have probably ended up like these skiers here.

still, i find it a bit boring for VW.

"U think it's perfect?! Press delete and start again!"

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice execution, bad message

kagzmainah's picture
kagzmainah
Activity Score 631

i agree

K.I.D_PUNK's picture
K.I.D_PUNK
Activity Score 151

I LIKE IT.

Emran Hayat's picture
Emran Hayat
Activity Score 832

for the 1st i thought car has ran over skiers :o|

Creativity is a natural extension of our enthusiasm

samvel's picture
samvel
Activity Score 13

hoho,so cool~

kgeiger's picture
kgeiger
Activity Score 7287

I can appreciate the idea [as explained by apseudobeing], but I somehow think that the execution has fallen short....

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